Content Writer – SEO Specialist

We need a Content Writer – SEO Specialist to join our team in improving our website’s search engine rankings and traffic. Keyword research, content production, and link building are all tasks that will help you enhance conversions through search results. This position requires a digital marketing professional who can develop content and strategies to boost our organization’s visibility. We want you to join our team, build lasting partnerships, and create a win-win situation. To improve our online presence, the perfect candidate will work directly with our operations manager and marketing specialist. Your job is to improve our clients’ organic search rankings.

Responsibilities include but are not limited to:
* Develop SEO methods to improve the company’s website rankings
* Creates, develops, and executes tests to gauge the website’s current returns on investment (ROI) and trends
* Manage SEO campaign costs, keep inside a budget, and settle variances
* Work closely with the web development team to implement SEO best practices throughout the website
* Drive SEO in content production and promotion with editorial and marketing departments
* Take responsibility for page optimization for search engine marketing
* Maintain continual keyword research, discovery, and optimization for the company’s website and marketing materials.
* Research and implement search engine optimization recommendations.
* Create and execute a link-building strategy.
* Change website architecture, content, linking, and other factors to improve SEO positions for target keywords
* Determine measurable goals that demonstrate improvement in marketing efforts
* Using tools like Google Console and Analytics, you can track daily SEO plan performance and make any changes.
* Write captivating blog posts and page descriptions to optimize website search results.
* Track Google My Business performance and make changes to improve rankings
* Create, execute, and monitor social media and website marketing initiatives

Requirements:
* Must have experience with the Cannabis industry and be able to provide references
Experience in digital marketing at a strategic and hands-on operational level
* Strong working knowledge in critical areas of marketing (SEO, social media, content marketing, email marketing, PPC, and SEM)
* Working knowledge of search engine optimization best practices (on-site and off-site)
* Proven SEO work experience (2 years +)
* Has a proven SEO skillset that will showcase both on-page and off-page capabilities
* Ability to analyze performance data and compose insightful reports
* Strong knowledge of search engine algorithms and ranking strategies
* Working knowledge of HTML, CSS, and JavaScript development and constraints is a plus
* Strong communication skills, both verbal and written
* Superior creative and technical writing skills
* Highly proficient computer skills
* In-home office setup including Mac or PC Computer (including headset & webcam) with minimum 1.0ghz dual-core processor, 8GB, and a fast and reliable internet connection
* Experience working with SEO tools including Google Search Console, Google Analytics, Ahrefs, and Screaming Frog
* Ability to create, justify, communicate, and implement SEO strategies across teams and external agencies
* Writing blog articles that are optimized for growing search engine rankings
* Technical auditing experience on small to large websites, both static and dynamic
* Ability to research technical issues and make actionable and well-informed recommendations based on your findings

What we offer:
Part-time role – 20 hours a week – can work either for a couple of days or 4 hours a day (flexible schedule)
$300 USD per month
The job offer package will be discussed upon employment

**IF YOU THINK YOU ARE FIT FOR THE JOB. KINDLY TAKE THE ASSESSMENT BELOW AND WE WILL REVIEW AND EVALUATE IT. AFTER WHICH, WE WILL CONTACT YOU ON THE NEXT PHASE OF THE APPLICATION PROCESS**

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