We are seeking a Conversion Rate Optimization Manager for our eCommerce brand. In this role, you will be responsible for improving the customer experience on our website and increasing key performance indicators such as conversion rate and average order value. You should have experience in optimization, digital analytics, and customer experience platforms, as well as strong communication skills and the ability to analyze large amounts of data. We use Shopify as our Ecommerce platform so experience within Shopify is desirable.
Key responsibilities:
· Set up and operate a CRO Programme to reduce customer friction and drive performance at key points all the way down the funnel.
· Publish a CRO Schedule, maintaining a rolling plan for improvement
· Reporting of progress, capturing evidence of incremental wins as they are deployed
· Identify features and partnerships likely to positively impact performance, working with colleagues to build a business case for new opportunities
· Build and test landing pages for products/collections
· Work with the Marketing Manager to ensure the website is ready to support any planned activity
· Manage daily health check routines to ensure website is trading fit, and urgently attend to bugs or issues impacting the customer
· With the Head of Ecommerce and Marketing, agree targets for mini-conversions, overall conversion rate, site speed and any other KPIs which are relevant
· Provide timely and accurate reporting on KPIs
The Ideal Candidate:
· 2 years’ experience of Conversion Rate Optimisation
· Extensive experience with Shopify
· Expert level at Google Analytics (or similar analytics package)
· Excellent communication skills
· Analytical and creative thinker with an ability to identify trends, create hypotheses and testing plans
· A commercial attitude with experience of managing large-scale budgets and working to strict KPIs
· Can build landing pages
Compensation:
· 20 hours per week at $1000USD /month + generous performance bonus
· Potential to go full time after 1 month
Please do not reply to this application but instead fill out this form: /4td172zZ1K2GuJxS8
APPLY FOR THIS JOB:
Company: Workstream
Name: Antonio B
Email: