Are you ready to make a significant impact on the visual identity of a brand? Do you possess a true passion for branding with a unique talent for storytelling through the medium of imagery and video? If you’re nodding your head in agreement, then get excited because this opportunity is perfect for you!
We are seeking a highly skilled and visionary Creative Lead to join our young and rapidly expanding e-commerce brand, Bare Barrel, which is in the niche of cocktails & mixology. We sell top-quality barware, with multiple new products launching over the upcoming months.
As a Creative Lead, you will play a crucial role in shaping and executing our brand’s creative strategy across various platforms, with a primary focus on Amazon. You will be responsible for planning, coordinating, and personally actioning all activities related to creative assets, ensuring a cohesive and compelling visual presence that aligns with our brand identity and driving continual improving conversions.
We are looking for the right person for the job who we will invest in for the long term. You will be a vital member of the team and mentored by the CEO, who also has a keen interest in design and creativity.
POSITION DETAILS:
– Full-time position (approx. 30-40hrs/week)
– Salary will be paid bi-weekly (on the 1st and 15th of every month)
– Salary based on experience, with a range of $7-12/hr (DOE) (monthly: $1,200-$1,800 | PHP 65,000 – 100,000) + Benefits of up to $200/month in value (see below)
– The CEO is based in the UK. It will not be expected to work all of the same hours, but at least a 2-hour crossover time will be necessary for adequate collaboration
MUST HAVE SKILLS & EXPERIENCE:
– Adobe Photoshop (4+ years experience) [used ~40% of time within role]
– Adobe Illustrator (3+ years) [~15%]
– Blender – 3D modeling, animation and material texturing (3+ years) [~30%]
–> experience with liquids, smoke, and products using realistic cycles rendering for both images and animations. Character animation is not required, though experience with rigging will be helpful
– Generative image AI prompting (e.g. Midjourney, Dalle2, Firefly) [~10%]
– Adobe Premiere Pro (2+ years) [~5%]
– 4+ years of experience in a graphics design/creative role
– Ability to effectively storyboard & storytell
– Creation of briefs for external photographers/videographers
– Strong branding skills (brand messaging, fonts, colors, packaging design, website UX/UI, Amazon listing creatives, high-converting creatives)
OTHER MUST HAVES:
– Reliable electricity supply
– Your own computer or laptop with a decent level of processing power (ideally with a GPU) and/or experience using rendering farms
– A quiet and uninterrupted workspace
– Reliable and fast internet access (above 50mbps)
ROLE RESPONSIBILITIES:
(1) Brand Messaging & Playbook
–> Adapting our existing brand playbook as our understanding of our customer avatar & the mixology niche improves with a strong appreciation of the use of colors, fonts, and brand messaging to create a cohesive and compelling brand message to better align with customers and to drive improved conversions
(2) Packaging design:
–> Be well-positioned and in alignment with the brand messaging
–> Create mock-ups
–> Designed thoughtfully, with consideration of the way it can be used in on the Amazon image to improve CTR
(3) Amazon listings creatives:
–> Main image optimization (for improved CTR, through a more stand-out and eye-catching option from the extensive choice shown to customers)
–> Other images (for improved CVR, through a more desirable and informative positioning)
–> Use of videos (for improved CVR, through a more immersive experience)
–> A+ Content/Enhanced Brand Content (for improved CVR, through a more desirable and informative positioning)
–> Create seasonal versions of our listing creates (e.g. Christmas, Father’s Day, Etc)
(4) Website listing creatives & matching the UX/UI design to align with our brand messaging
(5) Other marketplaces listing creatives (Walmart, Etsy, etc)
(6) Organic social media creatives (Amazon Posts, Instagram, Facebook, TikTok, Pinterest, YouTube)
(7) Amazon Paid Marketing creatives (Images & Videos)
–> Attention-grabbing, scroll-stopping creatives that instill intrigue and interest in the viewer (a potential customer)
(8) Off-Amazon Paid Marketing creatives (Instagram, Facebook, TikTok, Pinterest, YouTube)
–> Attention-grabbing, scroll-stopping creatives that instil intrigue and interest in the viewer (a potential customer)
(9) An appreciation for the style, sizing, etc, based on:
–> mobile vs. desktop
–> platform type
PERSONALITY TRAITS:
– A passion for creativity and exploration
– Attention to detail
– A self-motivated worker with ambition
– A growth mindset & always willing to learn and further your skill set and abilities
– Ability to vizualize a variety of ideals ahead of creating them
– Ability to step inside the shoes of the target audience to understand how to best speak to them in a way that will align well
– Well organized
– Happy to take on the responsibility of all the creative assets
– Requires little supervision (the ability to take direction, but also the independence and confidence to explore your own ideas)
BENEFITS:
– 13th month pay (13th month paid pro rata each December)
– Health insurance – we will provide up to $50 USD monthly reimbursement, which you can be applied to any form of health insurance costs such as HMO, Philhealth, Maxicare, etc
If you are ready for the challenge, have a strong portfolio to showcase your aligned skills, and strive for the opportunity to shape the vizual identity of our brand and to make a significant impact on our overall success, please complete the form below to apply today (you can always submit the form partially completed if you run out of time and come back to complete/edit it later on).
Application Form:
/raBKxjBaTCcBhaUo9
APPLY FOR THIS JOB:
Company: Bare Barrel Ltd
Name: Savan Haria
Email: