Creative Brief for Video Editing Trial
Who am I: Rocco Bertino
Role: Founder of UGC Interviews
Mission: At UGC Interviews, we are more than just marketers. We bring brands to life by taking their products directly to the vibrant streets of Miami Beach, Florida. Our specialty lies in engaging with the public, educating them about our client brands, and capturing genuine reactions and feedback.
Client Overview:
Brand Name: Create Wellness [/]
Description: Create Wellness has pioneered a groundbreaking product by introducing the world’s first creatine monohydrate supplement in gummy form.
Product Insight:
What is Creatine?
Creatine stands as the FDA’s most researched supplement.
Its benefits extend to enhancing exercise performance by rapidly producing energy during strenuous activities and supporting cognitive functions.
Task for the Video Editor Candidate:
Your assignment involves intertwining the UGC Interview content we’ve provided with the assets from Create Wellness’s Instagram page and/or their current Facebook advertisements. Here’s what we expect:
Integration: Seamlessly blend street interview footage with promotional materials from the brand’s social media or ads, ensuring a cohesive and compelling narrative.
Captions: Adopt the same caption style currently used by Create Wellness on their Instagram / Facebook Ads. An example is [/reel/CvpeOvrAwsH/?igshid=MzRlODBiNWFlZA==]. This ensures brand consistency and familiarity for their audience.
End Goal: Craft a striking 20-30 second video that captures the essence of the Create Wellness brand, resonating deeply with potential consumers. Remember, this video is intended for organic uploads on the brand’s Instagram page.
Resources:
All Interview Content That UGC Interviews Shot: [/open?id=10Mvdj6FDCTa4D60H6J0AOn01M7nJfHQG&usp=drive_fs]
Facebook Ads library: [https://www.>/ads/library/?active_status=all&ad_type=all&country=US&view_all_page_id=10543&search_type=page&media_type=all]
Create Wellness Instagram Link [/try_create_/]
Note: This trial aims to evaluate your proficiency and creativity in video editing. We’re eager to see how you translate raw content into an engaging narrative that aligns with the brand’s ethos.
Once you’ve completed the task, please send the edited video to with the subject line ‘TOMATOES’ We appreciate your interest and effort in this trial, and we’ll reach out to candidates who best fit our vision.
APPLY FOR THIS JOB:
Company: Find My VA
Name: Rocco Bertino
Email: