Parity is seeking a full time Creative Writer and Marketing Analyst to join our team. The ideal candidate will have a passion for crafting compelling narratives and engaging content. This individual will play a pivotal role in creating content that resonates with our audience. This role requires a deep understanding of marketing principles and the ability to create content that drives conversion.
Reports To: Chief Executive Officer, Bree Jones
Works Closely With: Director of Homebuyer Success, Director of Strategic Initiatives, Director of Development
About Parity
Parity is a company that innovatively unlocks gridlocked housing markets by leveraging the social capital of existing neighbors and those most harmed by institutional racism. We create upfront demand for affordable homeownership opportunities in neighborhoods experiencing hyper-vacancy by creating pathways for existing residents, families, and other social collectives to purchase homes together block by block as a means of community-building and wealth-building. Parity removes systemic barriers to neighborhood revitalization by using innovative methods to acquire and renovate decades-abandoned properties and sells the homes at deeply affordable price points, which unlocks the supply-demand quandary that keeps neighborhoods depressed.
Watch our TED Talk to learn more about us. /breejones
Key Responsibilities
Letter from the CEO
– Craft articulate and insightful thought pieces on behalf of the CEO to communicate with key supporters, donors, investors, and stakeholders.
– Capture and convey the company’s vision, values, and strategic initiatives through written content.
Drip Email Campaigns
– Develop and implement drip email campaigns that are strategically designed to convert readers into customers and/or donors.
– Tailor content to different stages of the customer journey, ensuring a seamless and compelling experience.
Homebuying and Homeownership Curriculum
– Create educational content and curriculum to guide customers through the homebuying process.
– Translate complex concepts into easy-to-understand, engaging materials that empower and inform our audience.
Newsletters
– Write captivating newsletters that not only inform but also inspire action, whether it be a purchase, donation, or engagement.
– Employ data-driven insights to optimize content for conversion and audience retention.
Canva Design
– Work in Canva to design company’s marketing materials, social media posts, and presentations.
– Ensure a cohesive integration of written and visual elements to enhance overall communication effectiveness.
Requirements
– Proven experience as a Creative Writer or similar role, with a portfolio showcasing diverse writing styles.
– Exceptional written and verbal communication skills.
– Ability to work collaboratively and adapt writing style to suit various projects and audiences.
– Proficiency in content creation tools, including Canva and Microsoft Office Suite.
– Understanding of marketing principles and strategies.
– Strong organizational skills and the ability to manage multiple projects simultaneously.
– Excellent project management skills, and the ability to oversee an initiative from conception to delivery.
– A self-starter, comfortable with working autonomously, and able to hold yourself to self-appointed deliverables.
– High attention to detail, thorough, and evaluation of work product for errors.
– Strong problem-solving skills and the ability to prioritize tasks effectively.
– Familiarity with the homebuying process is a plus.
APPLY FOR THIS JOB:
Company: Solid Lift Parts Inc
Name: B Jones
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