CRM and Performance Marketing Manager

Job description
The CRM and Performance Marketing Manager role presents an exciting and exclusive opportunity to be a part of the pioneering rockstars bringing to life a fresh and interactive marketplace across Asia.

As CRM and Performance Marketing Manager, you will be responsible for driving customer acquisition, engagement, and retention across the organization. You will be expected to collaborate with cross-functional teams to develop, execute, and iterate customer-centric strategies that enhance the overall customer experience and drive business growth.

RESPONSIBILITIES:

? CEM Platform Expertise: Utilize proficiency in CEM platforms and other relevant tools to design, implement, and optimize customer engagement campaigns.
? Customer Segmentation: Develop and maintain customer segmentation strategies to improve overall engagement and conversion rates.
? Campaign Management: Plan, execute, and analyze multi-channel marketing campaigns to drive customer engagement and retention.
? Data Analysis: Analyze customer data, conduct A/B testing, and use data-driven insights to refine and improve engagement strategies continually.
? Customer Feedback: Gather and analyze customer feedback and insights to identifypain points and opportunities for improvement.
? Cross-Functional Collaboration: Collaborate with internal teams to ensure a seamless customer experience across all touchpoints.
? Performance Metrics: Define and track KPIs related to customer engagement and retention, providing regular reports and recommendations to Management.
? Automation and Personalization: Implement automation and personalization techniques to deliver relevant messages to customers based on their behavior.
? Develop and execute digital marketing strategies to meet business objectives.
? Manage digital advertising campaigns, including pay-per-click (PPC) and social media ads.
? Optimize website content, SEO, and user experience to increase online visibility.
? Create and curate content for various digital channels, including social media, email, and blogs.
? Monitor industry trends and adapt strategies to stay competitive.
? Manage a digital marketing budget and allocate resources effectively.

QUALIFICATION:
? Bachelor’s Degree in Marketing, Business, or a related field.
? Proven experience in Customer Engagement Management, with a minimum of 3 years in e-commerce or a related industry.
? Hands-on experience with CEM platforms such as CleverTap, MoEngage, AppsFlyer, Salesforce, etc.
? Strong analytical skills and the ability to derive actionable insights from customer data.
? Exceptional communication and collaboration skills to work effectively across teams.
? A creative mindset with a focus on innovation and continuous improvement.
? Excellent project management skills, including the ability to handle multiple tasks and deadlines simultaneously.

WORKING CONDITION:
Onsite schedule: Monday, Wednesday, and Thursday
WFH schedule: Tuesday and Friday

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