CRO EXPERT+ SHOPIFY EXPERT

CRO Job Post
Hey there! At Zapply, we are a fast-growing supplement company focusing on testosterone-related products and services. We started with two founders and have grown into a small, dynamic team of about 10 people based in the Netherlands and the Philippines. Our team is committed to growing together and achieving great results.
We are currently seeking a Conversion Rate Optimization (CRO) Specialist/Store Manager to help us enhance our e-commerce performance and achieve our ambitious goals.

Goals & Objectives Now:
Increase AOV from €60 to €80
Duplicate NL performance to DE
Hit 1500 subscribers before September

Goals & Objectives This Year:
Achieve €1,000,000 P/M before Q4
Attain 5000 active subscribers
Become the market leader in NL, DE, and UK

Responsibilities:
-Store Performance: Managing CVR and overall gross profit for our Shopify stores

-Optimizing LTV Strategies

-Launching Funnels and Landing Pages

-Analyzing Store and Customer Surveys & Journey

-Reporting: Providing reports on store performance and identifying improvement points
–
Project Management: Ensuring logical and efficient project management

-Developing & Coding Tests

-Guiding Team Members: Providing guidance to the creative manager, media buyer, and others

Current Challenges:
Working on tasks with low leverage
Lack of knowledge
Poor communication regarding ongoing tasks
Requiring excessive instructions to achieve quality
Needing too much direction from senior management
Slow test implementation
No reporting system for performance analysis
Insufficient data-driven decision-making

Ideal Candidate:
-Experienced and knowledgeable in CRO and Shopify

-Able to take accountability and responsibility for overall performance

-Capable of guiding team members with CRO decisions

-Strong analytical skills and logical project management

Weekly KPIs:
Number of new tests conducted
Number of new funnels created/optimized
Monthly KPIs:
Metrics of the stores: CVR, AOV, 60-day LTV, etc.
Overall strategy and planning
Number of new subscribers

Zapply Company Procedures:
Efficient Communication: Be available from 8 AM AMS time until 6-7 PM
Responsibility: Take full responsibility and accountability for your department
Proactiveness: Take initiative and offer ideas and suggestions
Transparency: Share thoughts and opinions openly
Efficiency: Meet deadlines and maintain high-quality output
Eagerness to Learn: Continuously improve and strive for perfection

What You Can Expect from Us:
Efficient Communication: We are always available to assist and improve the business
Quality Inputs: We will continue to produce content alongside your efforts
Honesty: We provide honest feedback to help you grow and adapt
Growth Opportunities: There is long-term partnership potential, with possibilities for salary raises or profit sharing

Roadmap at Zapply:
Trial Period:
Week 1: Propose a strategy based on goals and to-dos
Weeks 2-4: Execute the strategy
CRO Role:
Months 2-6: Become a CRO expert at Zapply

Application Process: We want you to create a PowerPoint presentation and a Loom video introducing yourself and outlining your plans. Please address the following points:

-Your track record with other companies, specifically in e-commerce

-Why you want to work for Zapply

-What you think Zapply can improve upon

-How you will achieve your KPIs and those of your team

-Your strengths

-How you would grow our store performance

Note: This is a critical role, and we will only review applications that complete these steps.

I will personally review the successful job applications to determine if we are a good fit for each other.
Please submit your application directly to me via WhatsApp:
+31 6 14235824
Looking forward to seeing your response!
Mike Ndoye
Co-founder at Zapply