Customer Acquisition / Outreach & Engagement Specialist

Job Summary:
As a Client Acquisition Specialist, you will play a crucial role in the growth and success of our company by identifying and acquiring new clients. You will be responsible for developing and executing strategies to expand our client base, increase revenue, and drive business growth. This role requires a combination of sales expertise, market research, relationship building, and effective communication skills.

Key Responsibilities:
1. Prospect and Identify Potential Clients:
• Conduct market research to identify potential clients and industries that align with our products or services.
• Build a comprehensive database of leads and prospects through various channels such as cold calls, emails, social media, and networking.
2. Develop and Execute Sales Strategies:
• Create and implement effective sales strategies to target and acquire new clients.
• Collaborate with the sales team to align strategies and tactics for client acquisition.
3. Qualify Leads:
• Evaluate leads and prospects to determine their suitability for our products or services.
• Conduct needs assessments and understand potential clients’ pain points to tailor your approach.
4. Build and Maintain Relationships:
• Foster strong relationships with potential clients through regular communication and follow-ups.
• Attend industry events, trade shows, and conferences to establish connections and showcase our offerings.
5. Sales Presentations and Demonstrations:
• Prepare and deliver compelling presentations or demonstrations to showcase our products or services.
• Clearly communicate the value proposition and benefits to potential clients.
6. Negotiate and Close Deals:
• Negotiate terms, pricing, and contracts with potential clients.
• Close sales deals and ensure smooth transitions to the account management team.
7. Sales Reporting and Analytics:
• Maintain accurate records of leads, sales activities, and client interactions using CRM software.
• Analyze sales data to track progress and identify areas for improvement.
8. Stay Informed About Industry Trends:
• Stay up-to-date with industry trends, competitors, and market dynamics to adapt strategies accordingly.

Qualifications:
• Bachelor’s degree in business, marketing, or a related field (or equivalent experience).
• Proven track record in sales, client acquisition, or business development.
• Excellent communication and interpersonal skills.
• Strong negotiation and persuasion abilities.
• Familiarity with CRM software and sales tools.
• Ability to work independently and as part of a team.
• Self-motivated and results-oriented.
• Adaptability and willingness to learn about new products or services.
• Knowledge of the industry and market trends is a plus.

The Client Acquisition Specialist plays a critical role in expanding our customer base and driving revenue growth. This position offers opportunities for career development and rewards based on performance and successful client acquisitions.

*** This position also includes a commission split.***