Data Analyst

Job Description
We seek a skilled and experienced remote Data Analyst to join our team. As a Data Analyst, you will play a crucial role in quantifying and optimizing the return on investment (ROI) of marketing investments across channels. You will work closely with various teams to provide data-informed decision-making support and actionable insights.

Responsibilities:
Quantify and optimize the ROI of marketing investments across channels, recommending optimal spend ranges for owned and paid media
Build and maintain mixed media models to support overall marketing efforts
Analyze consumer online behavior and provide actionable insights to enhance marketing campaign ROI and website optimizations
Evaluate A/B and multi-variate tests, communicate results, and provide recommendations
Provide data-informed decision-making support to commercial, marketing, and product management teams
Support ad-hoc analysis to identify opportunities for increased ROI through changes in marketing mix and timing
Provide insights to marketing teams, helping to design and execute experiments to achieve company goals such as reach and customer lifetime value
Manage reporting requests from start to finish, including data collection, analysis, recommendations, and presentations
Lead research and analysis efforts to identify opportunities for website enhancements and new digital marketing initiatives based on business trends, competitive benchmarks, and customer behavior data

Qualifications:
4+ years of experience in an analytics/marketing science role, preferably in a related area such as CPG or retail
Bachelor’s degree with a concentration in statistics or econometrics preferred
Understanding of media attribution practices for digital and linear media, the data required to power them, and methodologies for measurement
Understanding of incrementality experiments to validate model recommendations
Experience in SQL and statistical modeling platforms (Python, R, etc.)
Strong quantitative and qualitative analytical abilities
Strong communication skills, both written and verbal
Attention to detail and diligence in verifying the accuracy & completeness of work
Remote work experience handling US clients
Excellent communication and English, written and spoken
We offer a full-time, US-hours remote job, 40-hour workweek Mon-Fri, with excellent prospects for long-term growth for an ambitious Data Analyst. We can offer HMO and other benefits to Philippine candidates.