***ROLE OVERVIEW:***
This role will be responsible for setting up conversion tracking and reporting dashboards across brands we work with as a performance marketing agency out of Canada.
***CORE TASKS:***
– Building reports and dashboards (leveraging existing templates) through Google Looker (Data) Studio and Supermetrics.
– Auditing, troubleshooting, and setting up (when required) pixel and conversion tracking through Facebook Ads, Google Ads, TikTok Ads, Google Tag Manager, etc.
– Setting up, optimizing, and troubleshooting data feeds through Google Merchant Center and DataFeedWatch.
– Getting clients set up and ensuring proper UTM tracking through third party attribution tools like Triple Whale and Northbeam.
– Supporting the team with ongoing reporting tasks by sharing insights and troubleshooting problem accounts if there are any performance drops.
– Pulling and sorting data for routine client reporting and any special requests.
***MUST-HAVE:***
– 2+ years experience with reporting/data analysis (digital media experience with Facebook, Google Ads, TikTok Ads, and Shopify/ecommerce stores is preferred)
– Experience setting up and troubleshooting conversion tracking for Facebook Ads, Google Ads, and TikTok Ads through Google Tag Manager, Shopify, etc.
– Solid understanding of Google Analytics (UA and GA4) and visualization tools like Looker (Data) Studio
– Advanced MS Excel and/or Google Sheets experience
***NICE-TO-HAVE:***
– Proficiency with Google Merchant Center and DataFeedWatch (or similar data feed tools) would be amazing
– Experience with Shopify stores and ecommerce brands in a performance marketing setting is a big plus
– Experience with Supermetrics or similar marketing data feed connectors is a plus
– Familiarity with third-party attribution tools like Triple Whale and Northbeam is a plus
***GROW-INTO:***
– Provide insights and analysis across clients; looking at overall trends and higher level takeaways
– Supporting the team with written reports and performance summary write ups for our routine client reporting (weekly, monthly reports)
APPLY FOR THIS JOB:
Company: Kulin Inc.
Name: Logan Edgelow
Email: