Data Analyst – Ecommerce Sales Attribution

Position:

To track traffic acquisition sources and customer behavior, optimizing marketing efforts and enhancing customer lifetime value.

Project Scope:

Audit Existing Setup:
Review all current tracking codes and configurations in Google Analytics (GA4), Google Ads, LinkedIn Advertising, Organic Social, Organic Search, Email Marketing (Klaviyo), Attentive, ReCharge, and direct traffic sources.
Identify gaps and areas for improvement in tracking and data collection.

Tracking Requirements:

Traffic Acquisition Sources:

Google Analytics (GA4)
Google Ads
LinkedIn Advertising
Organic Social
Organic Search
Email Marketing (Klaviyo)
Attentive
ReCharge
Direct traffic

Customer Journey:

Track new customers
Track total lifetime value, including subscription renewals and additional product purchases.
Track subscription Sales (ReCharge)
CAC
ROAS
AOV

Platforms:

Google Analytics (GA4)
Google Ads
Meta Advertising
Organic Social platforms (e.g., Facebook, Twitter, Instagram)
Organic Search (SEO)
Email Marketing (Klaviyo)
Attentive
ReCharge Payments

Responsibilities:

Conduct a thorough audit of existing tracking codes and configurations across all specified platforms.
Implement and manage tracking codes for all traffic acquisition sources.
Optimize tracking to ensure accurate data collection on customer behavior and traffic sources.
Analyze data to provide actionable insights for optimizing marketing efforts.
Create detailed reports on traffic sources, customer behavior, and lifetime value metrics.
Collaborate with marketing and sales teams to enhance customer acquisition and retention strategies.

Requirements:

Proven experience in setting up and managing tracking codes in Google Analytics (GA4), Google Ads, Meta Advertising, Klaviyo, Attentive, ReCharge, and other specified platforms.
Strong understanding of customer journey mapping and lifetime value tracking.
Proficiency in data analysis and reporting tools.
Start your application with “Urchin”
Excellent problem-solving skills and attention to detail.
Ability to work independently and communicate effectively with cross-functional teams.

Contract Details:

Part-time position, requiring monthly engagement.
Flexible working hours.
Competitive compensation based on experience and deliverables.

If you are passionate about leveraging data to drive marketing success and enhance customer value, we would love to hear from you. Apply now to join our team as a part-time contractor and make a significant impact on our marketing efforts.