Demand Generation Marketing Specialist (B2B)

As a Demand Generation Specialist at ADAPT, your role is pivotal in accelerating the acquisition of new buyers and nurturing existing relationships within our markets, by helping to coordinate client acquisition campaigns across LinkedIn, PPC & Email (eDM).

This role requires a unique blend of creativity, analytical prowess, and strategic thinking to identify, develop, and optimise campaigns that resonate with our ideal customer profile: B2B Tech, C-level IT Leaders.

Key Responsibilities:

– Campaign Management: Design, implement, and monitor high-impact marketing campaigns across various channels including email, social media, PPC, SEO, and events.

– Lead Generation: Develop and execute strategies to generate high-quality leads that contribute to the sales pipeline and revenue growth.

– Content Creation: Collaborate with the content team to create compelling marketing materials such as whitepapers, ebooks, infographics, and blog posts that align with campaign objectives.

– Analytics and Reporting: Analyse campaign performance and generate reports to provide insights and recommendations for optimisation.

– Market Research: Conduct market research to understand industry trends, customer behaviour, and the competitive landscape to inform marketing strategies.

– Cross-functional Collaboration: Work closely with sales, product, and customer success teams to ensure alignment on objectives and messaging.

Skills and Qualifications:

– Strong analytical skills with experience measuring the effectiveness of demand generation efforts across the marketing funnel.

– Excellent communication & project management skills, with the ability to convey complex ideas simply and align with sales and marketing teams.

– Experience with SEO, PPC, email marketing, and social media platforms.

– Creative thinker with the ability to develop innovative marketing strategies.

– Proficiency in marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).

– A willingness to experiment and adapt strategies based on data-driven insights.

– Experience with Excel, website metrics tools (e.g., Google Analytics), and marketing software tools.

Preferred Qualifications:

– Bachelor’s degree in Marketing, Business, or a related field.

– 5+ years of marketing experience, with a focus on demand generation, content development, and digital marketing strategies.

– Experience within the B2B technology industry will be highly regarded.