Designer

Job Title: Designer – 20hrs a Week

Job Summary
As our Designer, your main responsibility is how the brand comes across digitally and in some cases physically to customers, clients and partners.

You will need to be strategic and broad in your thinking as well as constantly obsessive about making iterative improvements to all key online and offline assets. The culmination of your work has two key aims 1) Creating an attractive online proposition that encourages new customers to find and use our products 2) Create a beautifully designed customer experience offline when opening our products and using them so they keep coming back for more.

Key Responsibilities

– Identify areas of improvement for all online assets including but not limited to our website, social media, advertising and email
– Execute the design and creative and liaise with the website development team to enact design recommendations
– Assist digital marketing efforts with creative design and animation to drive performance across our digital and offline marketing
– Assist with print marketing to produce high quality and effective advertising
– Responsible for the overall design, and conversion rate of our online store and online Customer Experience
– Responsible for the design, look and feel of our social media pages across Instagram, Facebook, Emails and Pinterest. You will be expected to monitor and help plan with the content team to make sure the brand is represented in the right way.
– Responsible for the overall customer experience of receiving and opening SHF products, including primary and secondary packaging.
– Reporting to the executive team on key work programmes and performance
Key KPI’s to judge performance:
– Online store conversion rate % – we will be tracking this and as improvements to the design and online Customer Experience are made over time we will expect this % to improve
– Click through rate % – On advertising, digital marketing and email marketing

– Customer Net Promoter Score (NPS) – With improvements to primary and secondary packaging design and customer experience we shall also expect our Net Promoter score to improve.

How we see the role developing
As Sew Heart Felt grows we see your role developing from executing the above yourself to helping manage a team who can execute all the same key duties and responsibilities across the marketing and product org. Over the next 24 months we will hopefully be hiring more specific roles to assist with execution, at which point your ability to train and manage them in this capacity will be vital.

Key Skills Needed:

– Range of design softwares including but not limited to Adobe XD, Canva, Photoshop, Powerpoint.
– Knowledge of our e-commerce stack, understanding how to use Shopify, Klaviyo, Upsells, Tagging etc.
– Conversion rate optimisation and solving design problems to improve this.
– Video editing for TikTok, Facebook, Instagram and our website
– Enjoy coming up with creative ideas for content and ads
– Strong problem solving abilities
– Strong organisational abilities
– Highly empathetic to our customers needs
– High levels of self motivation
– Willing to roll up your sleeves and get stuck in doing difficult tasks
– Functional of Excel, Word, Powerpoint

Your Personal Development Plan

As a company we like to implement a culture of straight talking and honesty, whether that be regarding any team members work or conduct. We are setting the very highest of standards for work, and to reach those standards long term requires honest feedback. There are two types of feedback we like to implement at SHF:

1. Rapid Feedback

After any piece of work, presentation or call we expect the senior member of the team on the call to give rapid fire feedback on the performance in the relevant task. This is designed to create a rolling culture of feedback and honesty and means you can learn whilst experiences are fresh and relevant

2. 360 Feedback

Every quarter we will hold 360 feedback sessions, in which team members who work together feedback on each other in a no hold bars development session. Employees tell their managers how they can improve their management style and ways of working and managers tell employees how they can develop their level of work and output. It will be your responsibility to organise these 360 Feedback sessions.

Aside from this, we will also have informal meetings with you on a half yearly basis about your personal development which will focus on how you want to develop your skills and role at Sew Heart Felt.

Why Work for Us
Sew Heart Felt is on a mission to bring joy through beautifully designed products to homes around the world. You should join us if you believe in our purpose and genuinely want to contribute to it.

We are a start-up with high standards and a strong culture of kindness, honesty and transparency. You will learn as you go and develop skills and aptitudes that will be applicable in any career or company you move into.

As a small team on a fast growth trajectory there will be opportunities for career development at Sew Heart Felt. Our team is to double in size every year for the next three years, meaning there will be more people to manage and more responsibility to take on.

Being on the journey with Sew Heart Felt is going to be hard work and there will be ups and downs, but we can guarantee you will learn a lot, have a lot of fun and work with talented and creative people.