Digital Advertising & Automation Specialist

We are on a mission to help businesses adopt and prosper no matter what comes in their way and that includes everyone who will work with us as well. When you work alongside us, our objective is to help you grow to the professional you aspire to be while helping us fulfil the needs of our clients. Know that our teammates are our top priority because we are not just looking for people to work for us, we are looking for people who will grow with us in this rapidly changing technologically infused world.

HOW YOU CAN BE PART OF US

We have a 3 step hiring process which you can go through when you think and feel that Verta Marketing is a good fit for you. A candidate that would be a good fit for us as well will have the 3 main things that we require: Experience, Skills & Character.

EXPERIENCE & QUALIFICATIONS

– You have a minimum of 3 years experience in Marketing Automation, design, paid media buying, and data entry
– You are tech savvy with the ability to set up automations & integrations between various platforms like GoHighLevel (GHL), Zapier, email marketing apps & B2B data tools, and Linkedin Automation Tools (Dripify, Ulinc, LaGrowthMachine).
– You can turn abstract ideas into elegant visual elements for social media using softwares like Canva & other visual design tools
– You can communicate & work effectively with fellow team members from managers, copywriters, designers, appointment bookers, and programmers

SKILLS & RESPONSIBILITIES

Email Marketing
– Design email templates to be used in email marketing platforms like Mailchimp, Klaviyo, warmbox, Go high level.
– Establish email marketing strategies and ensure timely execution of email marketing initiatives (B2C and B2B)
– Develop strategies to improve open rates and click through rates for both campaigns and behavioural emails
– Own end-to-end production of email campaigns and automations, including audience segmentation, A/B testing, QA and reporting
– Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, landing page set-up, scheduling, testing, deployment of emails, email database management activities, and maintaining the cleanliness of the database

Linkedin Automation
– Filter leads through sales navigator and created hyper targeted approach for a Linkedin Automation Campaign
– Work with marketing team to optimise copy for the Linkedin Automation Campaign
– Be familiar with tools like LaGrowthMachine, Dripify, and Ulinc and be able to navigate around the tool while providing education for the client on how to use them.
– Be able to organise the leads on the automation tools along with setting up channels to upload them to our CRM, Go HighLevel.
– Be able to respond to leads and train appointment bookers on how best to engage with new leads that come through.

Digital Advertising and Media Buying
– Plan and execute all digital marketing, including SEO/SEM, PPC, digital advertising campaigns (e.g. Facebook/Instagram Ads, Google Adwords, and Tiktok Ads)
– Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
– Design, test and execute digital advertising campaigns with marketing automation tools, making data-driven decisions
Identify trends and insights, and optimise spend and performance based on the insights
– Plan, execute, and measure experiments and conversion tests
– Collaborate with internal teams to create landing pages and optimise user experience
– Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
– Manage and optimise client digital advertising budgets and schedules and deliver consistent results
– Providing monthly analytic reports and feedback to management and clients

Tech & Go High Level
– Manage our tech stack and ensure that they are being used effectively. This includes tools like, Go High Level, Warmbox, Infinity, slack, clockify, etc.
– Build workflow automation and funnels for clients.
– Integrate the apps & platforms our company is using for our business and clients using Zapier
– Manage the CRM lists for multiple brands while collaborating with web teams to build segments and understand customer behaviour/customer lifecycle

Graphic Design
– Design & produce captivating graphics & videos for social media using Canva

CHARACTER
– You are a self starter and you can motivate yourself with less supervision
– You collaborate with your teammates efficiently and accept feedback very well
– You communicate your ideas, thoughts and feelings gracefully
– You are coachable and approach your work with a growth mindset

If you think you have all of these and you are interested in becoming part of our team you can apply with our process below. For now, allow us to introduce who we are and what we offer as a company.

WORKING HOURS: 9am-5pm EST

WE ARE VERTA MARKETING

A Canadian based independent end-to-end solution marketing and media agency backed with a well renowned private equity firm. We manage partnerships and clients of all different sizes and scopes, and from a wide range of industries. Verta primarily operates under the agency of record model, working with its clients to provide creative, media and tech services.

Verta Marketing’s high standard of excellence is built on a foundation of strong leadership
with an extraordinary team and a “can do” spirit. Our team is composed of creatives,
innovators, strategists, influencers, and difference makers all driven by the goal of doing
great work.

Our brand promise is to guide our clients with expertise along the right marketing path by
consistently delivering growth solutions and exceptional service. We pride ourselves on
utilising our distinct skill sets to help bring results that our clients can get excited about.

As our partners are backing us, we are in a unique situation where we are looking to expand our team and build a stronger foundation for our growing agency.

Make sure to have your resume and portfolio ready for the interview.