Digital Advertising Coordinator (Google Ads & SOCMED Ads)

Company Overview:
Jackstar Business Group is a leading e-commerce brand based in Australia, specialising in Beauty and Car Accessories. We are committed to providing exceptional products and services to our customers, and we rely on innovative digital marketing strategies to drive growth and engagement. As part of our expansion, we are seeking a skilled Digital Advertising Coordinator to manage our Google Ads, Facebook Ads, and Bing Ads accounts.

Job Overview:
As a Digital Advertising Coordinator at Jackstar Business Group, you will be responsible for managing and optimising Google Ads, Facebook Ads, and Bing Ads campaigns to drive traffic, conversions, and revenue. You will work closely with our marketing Manager to develop and execute effective strategies across multiple platforms. The ideal candidate will have a strong understanding of Google Ads, Facebook Ads, and Bing Ads, along with experience in e-commerce and Shopify integration.

Key Responsibilities:
1. Manage and optimise Google Ads, Facebook Ads, and Bing Ads campaigns to achieve business objectives and maximise ROI.
2. Develop and implement strategies for Performance Max, Shopping, Display, and Facebook Ads campaigns to drive traffic, conversions, and revenue.
3. Monitor campaign performance, conduct A/B testing, and analyse data to identify opportunities for improvement.
4. Troubleshoot and resolve issues related to Google Merchant Center, Facebook Business Manager, and Bing Ads accounts.
5. Collaborate with the marketing manager to align advertising efforts with overall marketing strategies and initiatives.
6. Stay up-to-date with industry trends, best practices, and new features within Google Ads, Facebook Ads, and Bing Ads platforms.
7. Provide regular performance reports and insights to stakeholders, highlighting key metrics and recommendations for optimization.
8. Work closely with the creative team to develop compelling ad creatives and landing pages that drive engagement and conversions.
9. Conduct keyword research, competitor analysis, and market research to identify new campaign ideas and opportunities.
10. Optimise campaigns based on performance data, audience insights, and industry benchmarks to improve campaign efficiency and effectiveness.

Qualifications:
– 2+ years of experience managing digital advertising campaigns, preferably in an e-commerce environment.
– Proficiency in the Google Ads platform, including experience with Performance Max, Shopping, and Display campaigns.
– Experience with Facebook Ads Manager and Bing Ads platform is a plus.
– Strong analytical skills with the ability to interpret data and make data-driven decisions.
– Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
– Familiarity with Google Merchant Center, Facebook Business Manager, and Shopify integration.
– Google Ads and Facebook Blueprint certifications are preferred.

If you’re passionate about digital marketing, have a knack for driving results through multiple advertising platforms, and thrive in a fast-paced e-commerce environment, we’d love to hear from you! Join our team at Jackstar Business Group and help us take our digital advertising efforts to the next level. Apply now!