Digital Advertising – Google Ads Specialist

As a Digital Advertising Expert specializing in Google Ads, the primary responsibility is to drive targeted and high-converting traffic through strategic Google Ads campaigns. The ideal candidate should have a minimum of 15 years of hands-on experience in planning, executing, and optimizing Google Ads campaigns to achieve business goals.

Key Responsibilities:

Google Ads Strategy and Execution:

Develop and implement comprehensive Google Ads strategies aligned with business objectives.
Conduct keyword research, ad copy creation, and A/B testing to optimize campaign performance.
Stay updated on industry trends and Google Ads algorithm changes to adapt strategies accordingly.
Analytics and Performance Tracking:

Utilize analytics tools to monitor, analyze, and report on the performance of Google Ads campaigns.
Implement data-driven insights to refine strategies and improve ROI.
Marketing Integration:

Collaborate with the marketing team to align Google Ads campaigns with broader marketing initiatives.
Ensure consistency in messaging and branding across various channels.
Lead Generation:

Work closely with the sales team to understand lead generation goals and align Google Ads strategies accordingly.
Implement lead tracking mechanisms and collaborate on optimizing landing pages for maximum conversion.
Content Collaboration:

Coordinate with content creators to align ad copy with overall content strategy and ensure messaging consistency.
Provide insights on keyword-driven content creation to enhance organic search visibility.
Budget Management:

Manage and optimize advertising budgets to maximize return on investment.
Provide regular budgetary updates and recommendations for adjustments.
Competitor Analysis:

Stay informed about competitor strategies and industry benchmarks to maintain a competitive edge.
Training and Mentorship:

Provide guidance to junior team members and share industry best practices.
Conduct training sessions to keep the team updated on the latest Google Ads features and strategies.
Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.
5+ years of experience in Google Ads management.
Google Ads certifications are highly desirable.
Strong analytical and strategic thinking skills.
Excellent communication and collaboration abilities.