Digital Advertising Reporting Analyst

Are you an analytical-minded individual with a passion for digital advertising and a knack for transforming data into actionable insights? We are seeking a skilled Digital Advertising Reporting Analyst to join our dynamic team. As a Digital Advertising Reporting Analyst, you will play a crucial role in measuring and optimizing the performance of our digital advertising campaigns, providing valuable insights to enhance our advertising strategies.

Responsibilities:

Data Collection and Analysis:
– Gather data from various digital advertising platforms, including Google Ads, Facebook Ads, Tiktok Ads, and other programmatic ad platforms.
– Perform thorough data validation and ensure data accuracy and completeness.
– Analyze advertising campaign data to identify trends, patterns, and performance insights.

Report Development:
– Design and develop comprehensive digital advertising performance reports and dashboards (e.g. Excel, Looker, Supermetrics)
– Create visually appealing and easy-to-understand data visualizations to communicate key metrics effectively.

Performance Monitoring:
– Work closely with Media Buyers and monitor key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA).
– Identify underperforming campaigns or ad sets and propose optimization strategies.

A/B Testing and Experimentation:
– Collaborate with the advertising team to design A/B tests and experiments to improve ad performance.
– Analyze and interpret the results of A/B tests to drive data-backed decisions.

Data-driven Recommendations:
– Translate data insights into actionable recommendations to optimize advertising campaigns.
– Work closely with the advertising team to implement improvements and track their impact.

Ad-hoc Analysis:
– Perform ad-hoc data analysis to support specific inquiries and ad-hoc reporting needs.
– Respond to urgent data requests with timely and accurate insights.

Requirements:
– Bachelor’s degree in Marketing, Business, Statistics, or a related field.
– Proven experience as a Digital Advertising Reporting Analyst or in a similar analytical role.
– Strong proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
– Solid understanding of advertising metrics and KPIs.
– Expertise in data analysis and visualization tools (e.g., Excel, Google Data Studio, Supermetrics).
– Familiarity with web analytics tools (e.g., Google Analytics) is a plus.
– Excellent problem-solving skills and the ability to interpret data to drive business decisions.
– Strong attention to detail and the ability to work with large datasets.
– Effective communication skills to present findings and recommendations to non-technical stakeholders.
– A proactive and collaborative mindset, with the ability to work in a fast-paced, team-oriented environment.

Join our team as a Digital Advertising Reporting Analyst and play a pivotal role in optimizing our digital advertising efforts to achieve outstanding results. If you are passionate about digital advertising analytics and have the necessary skills and qualifications, we encourage you to apply.

Application Deadline: August 7

Note: Shortlisted candidates will be contacted for further assessments and interviews. We look forward to receiving your application!