Digital Advertising Specialist

We are looking for a Digital Advertising Specialist to develop and innovative successful, long-term digital strategies for us. You will be responsible for the Ad server management and continued funnel conversion of our Saas company.

To be successful in this position, you will have to have an up-to-date and in-depth understanding of current advertising technologies, tools and platforms. An ideal candidate would be someone who will help maximize the value of our PPC investment (META, LinkedIn) and make a difference through distinct, profitable and targeted campaigns.

Duties and Responsibilities
-Develop short and long-term digital marketing strategies to achieve wider business goals
-Be the conversion expert to support digital marketing campaigns, ensuring landing pages are best set up to deliver on the campaign targets of the team
-Responsible to set up pay-per-click advertising campaigns on META, LinkedIn
-Conducts audience research and target audiences
-Creates Ads that will run on META, LinkedIn, and on mobile devices (if desired)
-Tests different ads, by creating different headlines and different ad copy
-Identification of the number of times visitors have clicked on your ad, which ad was clicked on..
-Works with the team to create targeted landing pages for each of the Ad Groups
-Optimize the quality score of the campaigns

Requirements and Qualifications
-Proven 4+ years of Digital Advertising experience
-We’re a B2B Saas, if you have worked for Saas companies, that is an advantage
-Clear understanding of data, analytics, metrics and statistics
-Hands-on experience with web analytics and A/B testing tools, email marketing campaigns, CRM, sales and marketing purposes, automating workflows, etc.
-In-depth experience with Facebook and LinkedIn ads
-Strong organizational skills with high levels of self-motivation
-Exceptional analytical skills and impressive attention to details
-Substantial experience in digital analytics
-Good understanding of digital platforms and technologies
-A good understanding on funnel building
-A strong sense of messaging
-The ability to envision the implementation and measurement of strategy effectiveness
-Excellent Communication Skills

Benefits

-Competitive base salary – For this role, our salary range is $1k-$2k/month (depending on experience).
-Remote-first environment with flexible working hours.

How to apply:
Send your CV and portfolio to Click to view with a Subject line: “Digital Advertising Specialist”