Digital & Brand Marketer

BoomZeal Enterprises
Digital & Brand Marketer

Are you a dynamic and experienced digital & brand marketer ready to take on a critical role in a fast-growing and service-focused organization?
Our Values

Accountable, Solution-Oriented, Resilient, Collaborative and Growing
BoomZeal Mission

Our “Why” or Core Purpose:

Empowering Leader to Unite Teams that Energize Communities

Our “How” or Mission Statement:

“Making property maintenance more manageable (on Long Island).”
The Mission of Your Role

What is YOUR Purpose?
A digital and brand marketer is responsible for planning, implementing, and managing online marketing strategies to promote BoomZeal Enterprises services and acquire clients. The role involves leveraging various digital channels and tools to reach and engage with targeted audiences, drive traffic, generate leads and ultimately play a major role in the overall business growth.

Key Responsibilities

Your Expertise Should Include:
Creating and executing comprehensive digital marketing strategies aligned with the company’s goals and target audience through SEO, social media content, digital advertising, and curating/maintaining GLS and PPC ad campaigns for all brands
Building the BoomZeal brand digitally by being a story-teller through social media platforms, including: dynamic content creation (photos, short and long form video) and scheduling, engagement and analytics (this is inclusive of CEO’s social accounts).
Planning, launching and monitoring paid advertising campaigns on platforms such as: Google, Facebook, Instagram, and other relevant platforms
Developing and executing email marketing and retargeting campaigns to nurture leads, retain customers and drive conversions
Creating and driving functional funnels for optimal lead and client generation
Meeting and exceeding CAC and lead generation goals
Monitoring and analyzing digital marketing performance using tools like Google Analytics (GA), providing insights and making data-driven recommendations for improvements.
Efficiently allocating and managing the digital marketing budget to support and maximize a healthy ROI.
Driving organic growth through SEO-first principles, including: recommendations for website structure, creative design, keywords and link development strategies along with technical optimizations.
Collaborating with Sales and Marketing Director and Operational team leads including marketing materials and developing BZE’s ever-evolving brand strategy.

Opportunities to Shine…

Critical Competencies we Expect from You:

*Creativity: Develop unique and compelling brand strategies, campaigns, and messaging that resonate with our target audience.
*Consumer Insight: The ability to understand the needs, preferences, and behaviors of the target audience is critical through our existing customer base and market research. This insight informs marketing strategies and helps in creating content that engages consumers.
*Communication and Team Collaboration Skills: Strong communication skills are necessary to convey the brand’s message effectively. This includes both written and verbal communication, as well as the ability to craft compelling storytelling. Be able to often work with cross-functional teams, including operation leads, dispatchers, technicians, sales and leadership.
*Analytical Skills: Analyzing data and performance metrics is crucial for assessing the effectiveness of marketing campaigns. You should be able to use analytics to make informed decisions and optimize strategies via Google Ads, G4, SEMRush and social schedulers
*Brand Management: A deep understanding of brand identity and crafting its ever-evolving message. Maintain brand consistency across all channels is essential. This includes visual elements, messaging, and the overall brand experience.
*Digital Marketing Expertise: In the modern landscape, digital marketing is integral to brand success. Knowledge of digital channels, social media platforms, SEO, and other online tools is essential for effective brand promotion.
*Project Management: Be able to juggle multiple projects and campaigns simultaneously. Strong project management skills help ensure that tasks are completed on time and within budget.
*Passion for the Brand: A genuine passion and belief in the brand’s mission and values can be a powerful motivator. This passion often translates into more authentic and compelling marketing efforts.
*Adaptability: As a partial owner in brand definition and execution, this role will require a “hunter” mentality – not only will the brand be curated, but the development of revenue and value producing partnerships will be required.

Great Candidates probably have…

3+ years of proven experience in digital marketing, including proficiency in tools and platforms such as: Google Ads, Google Analytics, G4, SEMRush, social media management tools and email marketing software.
Strong analytical skills and ability to interpret data to make informed decisions
Excellent written and verbal communication skills
Creative thinking and solution-oriented skills
Ability to create and maintain a dynamic social media content calendar
Some graphic design experience preferred
Familiarity with marketing automation tools such as Hubspot CRM or Mailchimp
Strong project management skills and the ability to meet deadlines

Variety is the spice of life. At BoomZeal Enterprises, we are committed to creating a diverse and inclusive workplace. We encourage applications from candidates of all backgrounds and experiences – provided WHO we are speaks to you on a high-level!