Digital Branding, Advertising & Social Media Expert

Please only apply if you consider yourself a senior marketing person with at least 5+ Years Experience in Marketing.

We are Retail, Distribution and Brand Development Company, we pride ourselves on creating and retailing high-quality shoes and wooden products. Each product is carefully developed under our own brand, embodying our vision of enriching children’s lives with engaging, educational, and functional designs. With an established online presence on platforms like Shopify and Amazon, we’re poised for significant growth and ready to extend our reach throughout Canada and into the US market.

The Opportunity:
We are on the lookout for a Digital Brand Strategist & Social Media Expert – someone with a flair for creativity and a marketer’s precision to scale our product visibility and brand presence. We’re not just looking for someone to join our team; we’re looking for a visionary who can take the wheel of our social media strategy and drive our brand to new heights. Your role will be crucial in spotlighting our unique, self-developed products and solidifying our brand in the digital space.

Key Responsibilities:

Craft and execute a cutting-edge digital marketing strategy to amplify our brand across various platforms.
Lead our social media efforts with a laser focus, scaling our presence and ensuring our products shine on every channel.
Harness the storytelling power of social media to create compelling narratives around our products, especially focusing on video content.

Be the architect of our online customer journey, optimizing each touchpoint for engagement and conversion.
Analyze performance metrics, adjusting strategies for continual improvement and long-term success.
Demonstrate exceptional communication skills, collaborating with internal teams and external partners seamlessly.
Exhibit an entrepreneurial spirit, taking the initiative to identify opportunities for brand growth.
Pioneer innovative campaigns that resonate with our target audience and reflect our brand ethos.

Qualifications:
Bachelor’s degree in Marketing, Digital Media, or a relevant field; or equivalent professional experience.
A proven track record of developing and implementing successful digital and social media strategies.
Deep understanding of brand development and multichannel marketing techniques.
Proficiency in leveraging social media platforms (including TikTok, Instagram, Facebook, etc.) to maximize brand visibility.
Strong analytical skills to forecast and identify trends and challenges.
Exceptional communicator and collaborator who thrives in a remote work setting.
Self-starter with an entrepreneurial mindset, ready to take on challenges with vigor and creativity.