Digital Content Creator

Duties and responsibilities:
– Create and produce high-quality multimedia content including images, videos, and infographics that convey the rich narrative and speak to a broad market.
– Publish and boost content on various digital platforms including social media and website
– Works closely with CEO and Sales team to develop content strategies that align with business goals
– Maintain and improve social media platforms
– Ensure all content is optimized for search engines and meets accessibility standards
– Stay abreast of the spirits industry trends and competitor activities to enhance content strategy and keep content relevant.
– Stay up-to-date with digital media technologies and trends and incorporate them into content strategies and tactics to ensure content is relevant and effective
– Manage, maintain, and update the digital content calendar to ensure timely delivery of content across all channels.
– Analyze content performance using analytics tools and make data-driven recommendations or adjust strategies for improvement.
– Analyze current media and industry trends to develop engaging marketing techniques that would raise customer engagement and attract potential clients.

Qualifications:
– A strong eye for creatives that are aligned with the company’s brand and aesthetic
– Ability to conceive fresh and appealing ideas for new content
– Excellent writing and editing skills in English
– Proven work experience as a Digital Content Creator or similar role
– Should have basic graphic Design and video editing skills
– Should have basic photography and videographer skills
– Familiarity with social media platforms and their respective audiences
– Strong attention to detail and ability to meet deadlines
– Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar software
– Experience with video editing software (e.g. Premiere Pro, Final Cut Pro)
– Understanding of visual design principles and best practices
– Ability to analyze data and make data-driven decisions
– Excellent communication and collaboration skills