Job Overview:
Responsibilities:
– Content Creation Process:
– Content Planning: Attend weekly planning meetings with the marketing team to discuss content themes, ideas, and objectives. – Maintain and update a content calendar for scheduling blog posts, social media updates, videos, and blogs.
– Content Research: Conduct audience research to understand target interests and preferences. Utilize SEO tools like Uber ——- Suggest for keyword research and trend analysis.
– Content Development: Write and edit drafts of content, ensuring alignment with the company’s style guide and branding. – – – – – Develop multimedia content such as videos, graphics, and infographics using Adobe Creative Suite and Canva. Optimize content for SEO.
– Content Review and Approval: Share drafts with team members for feedback and submit content for final approval before publishing.
– Content Publishing: Upload and format content in the CMS (e.g., Go High Level). Schedule posts according to the content calendar.
Social Media Management:
– Content Scheduling: Choose appropriate social media platforms and use tools like Hootsuite or Buffer to schedule posts.
– Engagement: Monitor and respond to comments and messages on social media platforms. Engage with followers by liking, sharing, and commenting on relevant posts.
– Analytics and Reporting: Track the performance of social media content and generate monthly reports on key metrics.
Email Marketing:
– Campaign Planning: Segment email lists and develop content strategies for email campaigns.
– Email Design and Development: Design email templates and create engaging email content using tools like Mailchimp or Constant Contact.
– Testing and Deployment: Conduct A/B tests to optimize email performance. Schedule email sends according to the campaign plan.
– Analytics and Optimization: Analyze email performance metrics and continuously optimize email content and strategies.
Project Management:
– Task Assignment: Use tools like Trello, Asana, or to assign and track tasks.
– Progress Tracking: Provide regular updates on task progress and participate in check-in meetings.
– Collaboration: Use Slack or Microsoft Teams for communication and establish a feedback loop for continuous improvement.
General Administrative Tasks:
– Documentation: Organize and maintain digital files in shared drives.
– Meeting Coordination: Schedule and coordinate meetings, prepare agendas, and compile performance reports.
Qualifications:
– Experience in content creation, SEO, digital marketing, and project management.
– Proficiency in tools such as Adobe Creative Suite, Canva, Mailchimp, Go High Level, Hootsuite, Trello, Asana, Slack, and Microsoft Teams.
– Strong writing, editing, and multimedia creation skills.
– Excellent communication and collaboration skills.
– Ability to manage multiple projects and meet deadlines.
Company Policies and Guidelines:
– Confidentiality: Adherence to strict confidentiality agreements.
– Code of Conduct: Maintain professional demeanor and integrity.
– Information Security: Follow company protocols for information security.
– Collaboration and Teamwork: Foster a collaborative work environment.
– Communication Tools: WhatsApp, Zoom, Slack
Work Hours: Flexible, with a preference for availability after 9:30am EST on Monday and Thursday.
To apply, please send your resume, portfolio, and a brief cover letter detailing your experience and why you are a good fit,
APPLY FOR THIS JOB:
Company: Offshore Launch
Name: Cecilia Pichardoz
Email: