Digital Content Marketing Specialist

As the Content Marketing Specialist, you’ll take charge and play a key role in developing content marketing strategies and creating content for various digital platforms, aligning with the company brand. This is a brand-new role from growth, so you’ll get the chance to shape what the role looks like for years to come.

Job Duties:
*Write and edit content for digital platforms such as websites, blogs, social media,
and email campaigns
*Develop in-depth knowledge of the company’s products and services, target
segments and industry trends
*Ensure brand consistency across content and digital platforms
*Incorporate SEO practices into content
*Create and manage a content calendar to plan content distribution
*Collaborate with internal teams to align content with company goals
*Edit and sequence property photos to enhance the visual appeal and highlight key
features
*Identify properties with lackluster design elements and recommend improvements to
attract potential buyers/renters
*Utilize ChatGPT or similar tools to create unique and engaging copy for each listing
description and title
*Collaborate with the marketing team to ensure consistency in branding and
messaging across all listings
*Update presentation materials with high-quality property photos for various
marketing purposes
*Stay updated on industry trends and best practices to continuously improve listing
quality and effectiveness
*Coordinate with photographers and other stakeholders to ensure timely delivery of
property photos
*Monitor and analyze listing performance metrics to identify areas for improvement

Job Requirements:
> 3-5 years experience in a digital or content marketing role
>Bachelor’s degree in marketing, communications, journalism, or a related field
>Excellent communication skills, with a passion for writing
>Comfortable with analyzing and interpreting data
>Working knowledge of Canva and marketing automation platforms
>Experience with Mailchimp is an asset
>Proven experience in editing and managing property photos, preferably in a real
estate or related industry
>Strong eye for design and attention to detail
>Proficient in using photo editing software (e.g., Adobe Photoshop, Lightroom) to
enhance visual content
>Excellent copywriting skills with the ability to generate a unique and compelling listing
descriptions and titles
>Familiarity with AI-powered language generation tools (e.g., ChatGPT) is a plus
>Proficient in Microsoft Office Suite (Word, PowerPoint, Excel) for updating
presentation materials
>Knowledge of marketing principles and best practices
>Strong communication and collaboration skills
>Ability to work in a fast-paced environment and manage multiple projects
simultaneously