Digital Content & Social Media Strategist

About Oono Backpack:

The Oono backpack is designed with a broad target audience in mind, focusing on modern travelers, professionals, and anyone in between who values simplicity, efficiency, and versatility in their gear. Oono is inspired by the concept of “One Bag Travel” and is aimed at those who face the challenge of managing multiple bags in urban and outdoor settings. Our company envisions a simpler solution where one bag suffices for all aspects of life, from outdoor adventures to business meetings, embodying a belief in minimalism and efficiency?. As we continue to grow, we’re looking for a Part-Time Digital Content & Social Media Strategist to join our remote team. This role is pivotal in expanding our digital footprint, engaging our online community, and driving our brand’s message across social media platforms, primarily Facebook and Instagram, with strategic engagement on TikTok.

Key Responsibilities:

– Develop and execute a comprehensive social media strategy to increase our online presence, engage our community, and enhance brand awareness.
– Create, schedule, and manage engaging content across platforms, including posts, reels, and videos, tailored to our target audience.
– Analyze performance metrics to understand content impact, adjust strategies accordingly, and report insights back to the team.
– Engage with our audience from time to time by responding to comments and messages, fostering a positive and interactive community environment.
– Stay ahead of social media trends and adapt strategies to leverage these trends effectively, ensuring Oono Backpack remains relevant and engaging.

Qualifications:

– Proven experience as a Social Media Strategist, Manager, or similar role, with a portfolio demonstrating successful campaigns and content creation.
– Strong understanding of Facebook, Instagram, and TikTok, with the ability to adapt content and strategies across platforms.
– Excellent writing and communication skills, capable of crafting engaging stories that resonate with our audience.
– Creative and analytical thinker with experience in using social media analytics tools to guide strategy.
– Independent worker with excellent time management skills, able to meet deadlines and manage multiple tasks efficiently in a remote setting.

What We Offer:

The opportunity to work remotely and flexibly, part of a passionate team dedicated to making a difference.
A chance to grow with a brand that values creativity, innovation, and community engagement.
Competitive compensation and the opportunity for role growth as our brand expands.

How to Apply:

Please send your resume, a cover letter detailing why you’re the perfect fit for Oono, and links to your portfolio or examples of social media campaigns you’ve managed. In your cover letter, highlight how your experience aligns with our brand’s mission and how you would use social media to engage our community.