Digital Influence Architect

Do you thrive in the world of digital marketing? Are you passionate about crafting data-driven strategies that drive real business results? If so, we want to hear from you!

We are searching for an experienced Digital Influence Architect to join our growing team. In this role, you will be responsible for developing and executing comprehensive digital marketing campaigns across various channels to achieve our marketing goals. You will play a key role in driving brand awareness, generating leads, and increasing sales.

Responsibilities:
• Develop and implement a data-driven digital marketing strategy across multiple channels, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising.
• Manage and optimize website content for search engines and user experience.
• Create engaging and informative content to attract and convert leads.
• Manage and analyze social media platforms to build brand awareness, increase engagement, and drive traffic.
• Develop and execute paid advertising campaigns (PPC, social media ads) to reach target audiences and achieve marketing objectives.
• Track, analyze, and report on the performance of all marketing campaigns and website traffic.
• Identify marketing trends and opportunities to stay ahead of the curve.
• Collaborate with internal teams to ensure a cohesive marketing strategy.
• Stay up-to-date on the latest digital marketing tools and technologies.

Qualifications:
• Experience in digital marketing with a proven track record of success.
• Strong understanding of digital marketing principles and best practices (SEO, SEM, social media marketing, content marketing, email marketing, paid advertising).
• Experience with analytics platforms (Google Analytics, etc.) and marketing automation tools.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills.
• A passion for digital marketing and a desire to stay ahead of the latest trends.

Bonus points:
• Experience in a B2B and B2C industry
• Experience with marketing attribution modeling
• Experience with A/B testing and conversion rate optimization (CRO)