Digital Launch Manager / Copywriter

Chief Marketing Outsider is an organization that deploys Fractional CMOs to various businesses across both B2B and B2C organizations. We are seeking a digital marketing manager to assist with various clients in the organization.

The Digital Launch Manager/ Copywriter is a key leadership position on the marketing team for Chief Marketing Outsider You will work with the CEO to outline the launch calendar for the year, scope workflows and tracking, and support the marketing team in executing all aspects of launching, content management and marketing tasks across the company. Google My Business, SEO and email campaigns are key for many of our clients. Excellent US English is a must, including things like spelling, subject-verb agreement, and other grammatical structures.

You are a go-getter who likes to take initiative. If you are waiting for someone to give you direction, then this isn’t the role for you. We are looking for someone who will take critical feedback well, and have exceptional attention to detail. You will have a great, positive attitude, the willingness to learn new skills, and the ability to complete tasks accurately and on schedule.

**Work with leadership to develop our launch calendar, oversee funnel mapping + all launch activities to ensure success, and manage the day-to-day marketing efforts that grow the company
*Lead funnel mapping with input from key stakeholders to plan launches and brand / community-building efforts, including scoping and monitoring workflows
**Manage the customer journey, including creating the best customer experience, increasing referrals and retention, maximizing lifetime value, etc.
**Develop and write our content strategy, including email marketing + newsletters, and development of key assets like books or quizzes to generate leads.
**Craft thoughtful and engaging blog content, articles, landing page content, email copy to targeted audiences to help increase conversions

This is an executing role. In addition, you will be responsible for ongoing training and development for yourself to keep your skills sharp and our efforts successful.

The ideal candidate will:
**Have a strong background in Direct Response to manage launches and company growth, with a strong working knowledge of the role of powerful storytelling both visually and with words
**Be a self-starter who thrives in a team environment and is wired to “mark things off the list” and get projects completed ahead of deadlines
**Take initiative and doesn’t wait to be told what to do next
**Have experience with creative directing, telling stories through campaigns driven by direct response marketing principles and a strong grasp of why people buy
**Strong copywriting skills to write, edit, and publish content in a variety of formats for multiple platforms including websites, events, and social media following best SEO practices. Examples of formats include but are not limited to: blogs, testimonials, guides, checklists, ebooks, whitepapers, articles, infographics, evaluations/quizzes, and video scripts.
**Be well-versed in digital marketing tools + best practices, including SEO / SEM, email marketing (we use ActiveCampaign/ Unbounce), funnel and course development in tools like Clickfunnels / WordPress, Cloud Campaign and working with a tech stack to include zapier, Zoho, etc.
**Have website / email marketing experience working in programs like WordPress,
**Proactively identify productivity issues and meet challenges with a solutions-oriented mindset to create results; courage to bring productivity or performance challenges to leadership for support, as needed
**Have experience managing social media and advertising projects, to include copywriting, design and implementation across marketing channels

Tech Requirements:
** Computer – at least i5 or equivalent with 8GB RAM
** Internet Speed – At least 20 MBPS Download speed

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Work Type: Full-Time
Work Schedule: Work core hours are from Monday – Friday 6 am EST – 2 pm EST / 7 PM – 3 AM PH Time.
Salary Range: Php 80,000 – 120,000/month, DOE.
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APPLICATION INSTRUCTIONS:

If this position is interesting to you, please apply:

1) Join our community: Click to view/opportunities

2) Please send an email to Click to view with the Subject: I am applying for CMO :: Digital Launch Manager/Copywriter

3) In the body of the email, the first sentence should be: I am applying for CMO :: Digital Launch Manager/Copywriter

4) Then, please share a couple of paragraphs describing why you’d be good for this position, and

5) Please provide a link to your resume and portfolio (don’t skip this step or we will not accept your application!).

6) Please also include your mobile phone number (we like to text). Thank you!