Digital Marketer

Digital Marketer for Photo Booth and Teeth Whitening business.

We are seeking a talented Digital Marketer to join our team and take charge of our Photo Booth and Teeth Whitening businesses’ online presence. You will play a crucial role in building brand awareness, driving traffic to our websites, and engaging our target audience with captivating content and strategic marketing campaigns.

Responsibilities:
– Develop and implement a comprehensive marketing strategy for both businesses, aligning with their unique brand identities and target audiences.
– Create and schedule engaging and visually appealing posts across all social media platforms using Planoly to ensure consistent and timely content delivery.
– Manage social media community interactions, respond to comments and messages promptly, and engage with followers to foster a strong and loyal online community.
– Develop and execute strategic marketing campaigns to promote both businesses’ products and services, leveraging email marketing and other channels.
– Monitor and analyze marketing metrics and performance, providing regular reports to assess the effectiveness of the strategies and make data-driven improvements.
– Stay up-to-date with industry trends and competitor activities to identify new opportunities and optimize social media presence for both businesses.
– Collaborate with our team to develop creative content ideas, promotional campaigns, and brand partnerships that align with our businesses’ goals.

Requirements:
– Proven experience as a Digital Marketer, preferably in the event industry and beauty/healthcare niche.
– Strong knowledge of social media platforms, tools, and best practices, especially Instagram, Facebook, Pinterest, Twitter YouTube and email marketing platforms.
– Creative mindset with an eye for visual aesthetics and an ability to create compelling content that resonates with our target audience.
– Excellent communication skills, both written and verbal, with a passion for storytelling and engaging copywriting.
– Ability to analyze social media metrics, draw insights, and implement data-driven strategies to improve performance.
– Familiarity with Planoly or similar social media scheduling tools is a plus.
– Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

This is a remote position, offering flexible working hours and a dynamic and supportive team environment. If you’re a digital marketing guru with a passion for elevating brands and driving business growth, we’d love to hear from you!

TO APPLY, PLEASE SEND YOUR PORTFOLIO SHOWCASING PREVIOUS DIGITAL MARKETING WORK, AND A BRIEF VIDEO HIGHLIGHTING YOUR RELEVANT EXPERIENCE AND ANSWERING THE FOLLOWING QUESTIONS:

1. Can you introduce yourself and share your background and experience in digital marketing, particularly within the event industry and beauty/healthcare niche?

2. Please provide examples of marketing campaigns you have managed in the past that have successfully increased brand awareness and engagement. How did you measure the success of these campaigns?

3. How do you approach digital marketing with content creation and curation for social media platforms? How do you ensure that the content aligns with the brand’s tone and resonates with the target audience?

4. How do you stay updated with the latest marketing trends and algorithm changes? Can you give an example of how you adapted a marketing strategy to suit a platform’s latest features?

5. How do you plan and schedule content in advance using social media management tools like Planoly? How do you maintain consistency in posting while accounting for real-time engagement opportunities?

6. How do you handle negative feedback or comments on social media? Can you provide an example of a challenging situation you encountered and how you resolved it?

7. What strategies do you employ to grow social media followers and drive traffic to a website or landing page? Can you share a successful case study or experience in achieving this?

8. How do you approach influencer marketing and building brand partnerships when marketing? How do you ensure that these collaborations align with the businesses’ values and goals?

9. Can you describe your experience with email marketing platforms and how you integrate email marketing into your overall strategy?

10. How do you measure the effectiveness of your marketing efforts? What metrics do you consider most important, and how do you use data to inform your future strategies?

11. How do you prioritize tasks and manage multiple accounts for different businesses effectively?

12. What excites you most about working as a Digital Marketer for our Photo Booth and Teeth Whitening businesses? What unique value can you bring to our team?

We look forward to reviewing your video!

Angelica Tolliver
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