Digital Marketer

Job Summary:
We are seeking a talented and experienced Digital Marketer to join our team. As a Digital Marketer, you will be responsible for developing, implementing, and managing our digital marketing campaigns across various platforms. Your goal will be to drive brand awareness, generate leads, and increase customer engagement through effective digital marketing strategies. Our company, based in Singapore and operating in the F&B industry, is committed to delivering high-quality and innovative food products to our customers.

Responsibilities:
– Plan, develop, and implement comprehensive digital marketing strategies to drive online traffic, engagement, and conversions for our food products.
– Conduct thorough market research to identify target audience, market trends, and competitors’ activities within the Singaporean food industry.
– Manage and optimize digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels to promote our food products.
– Create and execute email marketing campaigns to nurture leads and engage with customers, highlighting the unique features and benefits of our food products.
– Develop and manage content marketing strategies, including blogging, social media, and video marketing, to showcase our food products and engage with the target audience.
– Monitor and analyze website analytics, campaign metrics, and other key performance indicators (KPIs) to identify opportunities for improvement and tailor marketing efforts for the Singaporean market.
– Collaborate with cross-functional teams to ensure brand consistency and maximize marketing effectiveness in the context of the food industry.
– Stay up to date with the latest digital marketing trends, technologies, and best practices, specifically within the food industry in Singapore.
– Conduct A/B testing and implement optimization strategies to improve campaign performance and increase customer engagement with our food products.
– Prepare regular reports and presentations to communicate campaign results, insights, and recommendations to stakeholders, showcasing the impact of digital marketing efforts on our brand’s growth in the Singaporean food industry.

Requirements:
– Proven work experience as a Digital Marketer or similar role, preferably within the food industry.
– In-depth knowledge of digital marketing channels, tools, and techniques, and their application in promoting food products.
– Proficiency in using digital marketing platforms such as Google Ads, Facebook Ads Manager, and email marketing software to target the Singaporean market.
– Strong analytical skills with the ability to interpret data and generate actionable insights specific to the food industry in Singapore.
– Excellent written and verbal communication skills to effectively promote our food products to the target audience.
– Creative thinking and problem-solving abilities to develop innovative digital marketing campaigns within the Singaporean food industry.
– Strong attention to detail and organizational skills to manage multiple campaigns and initiatives simultaneously.
– Ability to work independently and as part of a team in a fast-paced environment, adapting to the unique challenges and opportunities within the food industry in Singapore.
– Familiarity with SEO principles and best practices is a plus.

If you are a highly motivated and results-driven digital marketer with a passion for driving business growth through innovative digital strategies within the food industry in Singapore, we would love to hear from you.