Digital Marketer/Copywriter

Seeking a highly motivated digital marketer/copywriter who is well versed in both strategising and writing for paid social and search marketing, with over 3 years of experience. You will work closely with our co-founder and Head of Marketing and other lead marketers to conceptualise and execute marketing strategies and funnels to grow the company’s revenue and reach.

Key Responsibilities
You will be responsible for executing full-funnel marketing campaigns which may include the following:

Strategizing and mapping out the full funnel strategy, core target audience and primary marketing channels

Ideation for social and search ads that you or other team members may execute

Copywriting

Writing headlines, descriptions, captions for image ads

Writing presell landing pages that narrow down and tailor the core marketing message to specific niches/groups of people

Writing scripts for long and short form video ad content

Skills we’re looking for
Here’s a list of skill sets that we think the perfect HYDRAGUN digital marketer/copywriter should have. We understand that this specific role is not so common within Singapore, and will be prioritising candidates who have as many of the following skill sets as possible:

Direct response marketing

Understanding of most popular traffic channels
Facebook/Instagram
Google
Search & Shopping

Display & Discovery

Youtube

Others (nice to have): Tiktok, Taboola, Pinterest

Understanding of full-funnel marketing strategy

Top, middle, and bottom of funnel strategies

Various stages of customer awareness in the customer journey

Familiarity with popular Facebook ad formats

Images

Carousels

Videos

Familiarity with direct response video formula

Expected to be able to give clear directions to video editors/graphic designer under your supervision
Direct response copywriting

Persuasive writing

Customer-focused language and layout

Ability to communicate a strong enough sense of urgency

Ability to emotionally appeal to the audience and deliver a strong call to action

Industry expertise

Ecommerce-related experience as a D2C marketer is preferred

Ideally as someone working in an agency, working for multiple brands and having broad exposure/experience
Other less relevant (but still relevant) experience

Dropshipping

Affiliate marketing

Qualifications
3+ years of experience with digital marketing and direct response copywriting

Highly motivated, passionate, results-oriented

Fast worker, multi-tasker

Digital marketing in ecommerce is very fast-paced and will often require you to meet tight deadlines
People skills

You will be working closely with a team of various graphic designers, video editors, etc to execute ads you write or conceptualise
Strong communication skills

Strong command of the English language

Perseverance

Digital marketing is a 10/90 or 20/80 field – Most of the things you test will fail and the rate of success is very low

You will have to be able to accept failure on a regular basis and be willing to re-iterate on your ideas and marketing tactics/strategies constantly

Additional Information
Full-time role

This marketing position is one of the most crucial within the HYDRAGUN organisation – therefore we have a strong preference for hiring within Singapore so that you can work more closely with our other two marketing leads to discuss strategy in a live setting

Nice-to-haves
Strong analytical skills

Ideally you will know or be able to learn how to analyse and interpret data reported in the dashboard/ads manager, and draw conclusions/hypothesise the best course of action

Have work experience for a D2C brand

Remote working experience

Self-starter. Have started personal projects and seen them to completion with relative success

Interest in sports, fitness, recovery

Our goal is to raise the overall talent density of our team. We are not just looking to plainly fill a role. The expectation is that you will have the freedom and autonomy to plan and execute what is necessary to get us results. And that you can do so without the need for someone to micromanage your work.

If you think you have what it takes, submit your application, and let’s chat!

HYDRAGUN is a Singapore-based, remote-first e-commerce startup that creates simple, premium recovery essentials that help athletes and ordinary people to overcome pain and live their best lives. Our products – including the Hydragun and the Hydragun Atom massage guns, the HeatPulse knee massager, and the HeatPod sauna blanket – are trusted by Olympians and World Champions, and have been featured in publications like Forbes, Vogue, and Tech Radar.