Digital Marketer – MedSpa Ads Specialist

Company Overview: Join our dynamic team at a thriving MedSpa dedicated to providing premium aesthetic services. We specialize in injectables, facials, skin rejuvenation, IV therapies, and more, helping our clients achieve their beauty and wellness goals with personalized care. As we expand our digital presence, we’re seeking a talented Digital Marketer to spearhead our advertising efforts on platforms like META (Instagram, Facebook), Google, YouTube, Mailing Newsletter and beyond.

Position Overview: We’re looking for a skilled Digital Marketer with experience in running successful ad campaigns, particularly within the MedSpa or related industries. The ideal candidate will have a proven track record of driving results through targeted advertising strategies on various digital platforms. They will play a crucial role in enhancing our online visibility, attracting new clients, and promoting our range of services effectively.

Responsibilities:
• Develop and execute comprehensive digital advertising campaigns tailored to our target audience, utilizing platforms such as META (Instagram, Facebook), Google, YouTube, etc.
• Conduct thorough market research to identify trends, opportunities, and consumer behaviors within the MedSpa industry.
• Create compelling ad copy, graphics, and multimedia content that aligns with our brand identity and resonates with our target demographic.
• Optimize ad performance through A/B testing, audience segmentation, keyword optimization, and other relevant strategies.
• Monitor campaign metrics, analyze data insights, and provide regular reports to evaluate performance and make data-driven optimizations.
• Stay up-to-date with industry trends, platform updates, and best practices in digital advertising to ensure our strategies remain innovative and effective.

Requirements:
• Proven experience in digital marketing, with a focus on running ads across platforms such as META (Instagram, Facebook), Google, YouTube, etc.
• Demonstrated success in driving measurable results and ROI through digital advertising campaigns.
• Familiarity with the MedSpa industry and an understanding of services such as injectables, facials, IV therapies, etc. is highly desirable.
• Strong analytical skills with the ability to interpret data, identify trends, and optimize campaign performance accordingly.
• Excellent communication skills, both written and verbal, with a keen attention to detail.
• Creative mindset with the ability to craft engaging ad content that resonates with target audiences.
• Proactive, self-motivated, and able to thrive in a fast-paced environment.
• Bachelor’s degree in Marketing, Advertising, or related field is preferred.