Digital Marketer | Social Media Manager | Content Creator

Digital Marketer | Social Media Manager | Content Creator

Our Digital Marketer is a marketing strategist and content creator in one person. This position is not your standard social media manager, we are looking for a strategic, creative content creator. This position will plan, coordinate and produce creative assets to be published on all of our social media platforms, blog and email in the clean beauty space for two sister brands.

Your daily business is to find the right target customer at the right time with the right content using a proven marketing mix. The ideal candidate understands our specific target audience and knows how to translate it into customer benefit.

Responsibilities:
* Market research: analysis of competitor content and customer feedback to inform the development of winning strategies for brand and market messaging
* Audience analysis: analytics analysis of data to identify trends in reader engagement and adapt accordingly while simultaneously assessing and targeting appropriate demographics and research
* Strategy development: brainstorming and implementing innovative ideas for engaging content that aligns with the key brand messages and objectives
* Content planning: mapping out an editorial workflow and using content management systems to ensure timely and efficient digital content creation
* Content audits: evaluating existing platforms for gaps in consistency or areas that can be improved upon
* Content creation: writing, developing, and updating SEO-friendly content for multiple channels, such as websites, blogs, and social media channels
* Content optimization: editing existing materials, repurposing them as required, performing keyword research using various tools, optimizing with relevant key phrases, and increasing engagement through SEO optimization measures
* Product promotion: creating promotional copy for products or services in line with branding guidelines
* Performance tracking: monitoring and reporting on the performance of content across multiple channels, adjusting as necessary to maximize reach
* Data analysis: using analytics tools to assess trends in reader engagement and make data-driven decisions?

WHAT WE’RE LOOKING FOR
* More than 5 years B2C experience in strategy development and marketing preferred in postgraduate private education programs.
* Experience in managing, customizing, and creating content management processes preferred in similar industry.
* The ability to think creatively and come up with innovative ideas for content marketing campaigns.
* Bachelor’s degree in technical marketing, communications, or a related field.?
SKILLS
* Ability to discover customer potential and target markets and to develop, implement and evaluate strategies and campaigns for these.
* As a marketing specialist, you combine an analytical mindset with the ability to interpret data and make data-driven marketing decisions.
* You will have a strong understanding of SEO principles and experience in successful implementation as a marketer, not as a web developer.
* Familiarity with newsletter tools like KLAVIYO and email marketing best practices.
* Working knowledge of Shopify (blog), Adobe tools such as InDesign (Id), Photoshop (Ps) and Illustrator (Ai), Canva and Microsoft Office365.
* Excellent written and verbal communication skills.?

WHAT WE OFFER
Looking for someone that pays close attention to detail. Please enter the word, PINK BANANA at the top of your response.

Close collaboration and creative freedom: You will work directly with the CEO. We offer you the freedom to work with different content formats and communication strategies to find the best one for our niche audience.?

Fast learning and growth: We give you the chance to grow as a professional, as we often need to wear multiple hats in our small company.?

Impactful contributions: We provide you the opportunity to have a significant impact on the success of our company through your contributions as a Digital Marketer.?

WORKDAY
* This is a remote position will require you to be available during core business hours.