Digital Marketing

Job Title: Marketing Specialist

Job Overview:

We are seeking a highly motivated and experienced Marketing Specialist to join our team. The ideal candidate will be proficient in implementing effective SEO strategies and possess a strong understanding of social media marketing. As a Marketing Specialist, you will play a crucial role in driving our online presence, improving search engine rankings, and enhancing brand visibility across various digital platforms.

Responsibilities:

SEO Optimization:

Develop and execute comprehensive SEO strategies to improve website visibility and search engine rankings.
Conduct keyword research, on-page and off-page optimization, and competitor analysis.
Monitor and analyze website performance using SEO tools and make data-driven recommendations.
Social Media Marketing:

Manage and execute social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Create engaging and shareable content tailored for each platform.
Monitor social media trends, track campaign performance, and implement adjustments as needed.
Content Creation:

Collaborate with the content team to create SEO-friendly content for web pages, blogs, and social media posts.
Optimize content for search engines and ensure it aligns with brand messaging and goals.
Analytics and Reporting:

Generate regular reports on key performance metrics, providing insights into the effectiveness of SEO and social media efforts.

Use analytics tools to track website traffic, user behavior, and campaign performance.
Stay Updated on Industry Trends:

Keep abreast of industry trends, algorithm updates, and emerging technologies in SEO and social media marketing.
Recommend and implement new strategies to improve overall digital marketing performance.
Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in SEO and social media marketing with a strong portfolio of successful campaigns.
In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
Familiarity with social media platforms, trends, and best practices.
Proficient in using SEO and analytics tools (e.g., Google Analytics, SEMrush, Moz) and social media management tools.
Excellent written and verbal communication skills.
Creative thinker with the ability to develop engaging and shareable content.
How to Apply:

Please submit your resume, a cover letter outlining your experience in SEO and social media marketing, and examples of successful campaigns you’ve managed. Include “Marketing Specialist Application” in the subject line.

A-Strategy is an equal opportunity employer. We encourage candidates from all backgrounds to apply.

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