Digital Marketing Agency

Job Title: Digital Marketing Specialist – SEO and Email Marketing

Company Overview:
We are a dynamic and rapidly growing digital marketing agency dedicated to helping businesses enhance their online presence and achieve their marketing goals. Our team of experts is passionate about delivering exceptional results through innovative strategies and cutting-edge techniques. We are looking for a highly skilled and motivated Digital Marketing Specialist to join our team and drive our clients’ success through effective search engine optimization (SEO) and email marketing campaigns.

Job Description:

As a Digital Marketing Specialist, your primary responsibility will be to acquire new clients and manage their SEO and email marketing campaigns on a monthly retainer basis. You will be expected to demonstrate a thorough understanding of digital marketing strategies, possess excellent communication skills, and execute campaigns that deliver measurable results. The ideal candidate must be capable of guiding clients through the entire process, from initial contact to long-term retention.

Key Responsibilities:

Client Acquisition:

Identify and target potential clients through various channels including networking, referrals, and digital outreach.
Conduct thorough research on prospective clients to understand their business needs and digital marketing goals.
Create compelling proposals and presentations to effectively communicate the value of our SEO and email marketing services.
Search Engine Optimization (SEO):

Perform comprehensive SEO audits to assess clients’ current online presence and identify areas for improvement.
Develop and implement customized SEO strategies to enhance clients’ website visibility, organic traffic, and search engine rankings.
Conduct keyword research, on-page optimization, technical SEO, and link-building activities to drive results.
Monitor and analyze website performance using SEO tools and provide regular reports to clients.
Email Marketing:

Design and execute email marketing campaigns that engage and nurture clients’ target audience.
Create compelling email content, including newsletters, promotional emails, and automated workflows.
Segment email lists, A/B test campaigns, and optimize email deliverability and open rates.
Analyze email campaign performance and provide actionable insights to clients.
Client Relationship Management:

Build and maintain strong relationships with clients to ensure their satisfaction and long-term retention.
Conduct regular meetings and presentations to review campaign performance, discuss strategies, and address client concerns.
Proactively identify opportunities to upsell additional services and expand client accounts.
Project Management:

Manage multiple client accounts simultaneously, ensuring timely and effective delivery of services.
Coordinate with internal teams, including content creators, designers, and developers, to execute campaigns.
Maintain accurate records of client interactions, campaign progress, and performance metrics.
Qualifications:

Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in digital marketing, with a focus on SEO and email marketing.
Demonstrated ability to acquire and manage clients on a monthly retainer basis.
In-depth knowledge of SEO best practices, tools (e.g., Google Analytics, SEMrush, Moz), and techniques.
Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot).
Strong analytical skills and the ability to interpret data and generate actionable insights.
Excellent written and verbal communication skills.
Strong project management and organizational skills.
Ability to work independently and as part of a team in a fast-paced environment.
How to Apply:

Interested candidates are invited to submit their resume, a cover letter outlining their relevant experience, and examples of successful SEO and email marketing campaigns they have managed. Please send your application to [Insert Email Address] with the subject line “Digital Marketing Specialist Application.”

We look forward to reviewing your application and exploring how you can contribute to our clients’ success.

[Company Name] is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.