Digital Marketing Assistant

The Finance Agency is looking for a Digital Marketing Assistant to join our growing team.

The Digital Marketing Assistant will be working closely with the operations team and be the bridge between us and our customers.

If you are a highly organised individual who has excellent communication skills and digital marketing experience, then we want you!

Key Functional Areas of Responsibility
– Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
– Designs, builds, and maintains our social media presence.
– Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
– Identifies trends and insights and optimises spend and performance based on the insights.
– Brainstorms new and creative growth strategies through digital marketing.
– Plans, executes, and measures experiments and conversion tests.
– Collaborates with internal teams to create landing pages and optimise user experience.
– Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
– Identifies critical conversion points and drop off points and optimises user funnels.
– Collaborates with agencies and other vendor partners.
– Evaluates emerging technologies.
– Provides thought leadership and perspective for adoption where appropriate.

Professional Competencies
– Creating and maintaining client relationships
– Self-motivated yet customer-focused
– Proficient in marketing research and statistical analysis
– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Summary of Qualifications
– Bachelor’s or master’s degree in Business, Marketing, or any related field
– Proven working experience in digital marketing, particularly within the industry
– Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
– Experience in optimising landing pages and user funnels
– Experience with A/B and multivariate experiments
– Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
– Working knowledge of ad serving tools
– Experience in setting up and optimising PPC campaigns on all major search engines
– Working knowledge of HTML, CSS, and JavaScript development and constraints

This is a Full Time position with Monday – Friday work days. Shift will be from 9 AM – 5 PM, Philippine Time

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