Digital Marketing Assistant

Job Title: Digital Marketing Assistant

Company Overview:

NorthWing Digital is a dynamic and innovative digital marketing agency dedicated to helping others succeed. We are seeking a talented Digital Marketing Assistant with experience primarily in Pay-Per-Click (PPC), content publishing, and overall general digital marketing to join our growing team. This role offers an exciting opportunity to help drive digital marketing initiatives, assist with optimizing content and campaigns, and help the team deliver measurable results in a fast-paced environment. At NorthWing Digital, our mission is simple: We Help Others Succeed. In order to accomplish this mission, we live by the following core values:

Be Curious
G.S.D. (Get “Stuff” Done)
Better Together
Trust Through Transparency

Job Description:

As a Digital Marketing Assistant, you will be responsible for assisting the team in executing comprehensive paid and organic digital marketing strategies to increase brand visibility, drive traffic, and maximize conversions. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for digital marketing. This role offers an exciting opportunity to gain hands-on experience in managing and optimizing PPC campaigns and website content for a diverse range of clients. We are looking for someone who can work during our business hours of 8 or 9 AM until 4 or 5 PM Central US time.

Responsibilities:

Help develop and implement strategic paid digital marketing campaigns on Google Ads and Meta platforms, including search, display, and retargeting campaigns.
Conduct keyword research, ad copy creation, and ad group structuring to optimize PPC campaigns for maximum ROI.
Publish blogs, new content pages, and optimize title tags and meta information.
Collaborate with the creative team to develop compelling ad creative, landing pages, and other assets to support digital marketing campaigns.
Stay informed about industry trends, best practices, and platform updates to continuously improve campaign performance and stay ahead of the competition.
Generate regular reports and dashboards to track KPIs, provide insights, and make data-driven recommendations for campaign and content optimization.
Work closely with cross-functional teams to align digital marketing efforts with overall business objectives.

Requirements:

Bachelor’s degree in Marketing, Advertising, Business, or a related field.
Proven experience managing Google PPC and Meta advertising campaigns, with a focus on generating ROI for businesses.
Experience publishing and optimizing content on the WordPress platform.
Strong understanding of digital advertising platforms, including Google Ads, Meta Ads Manager, and Google Analytics.
Proficiency in analyzing campaign performance data and using analytics tools (Google Tag Manager, Databox, Google Looker Studio etc.) to derive actionable insights.
Detail-oriented with a strong analytical mindset and a passion for data-driven decision-making.
Creative problem-solving skills and the ability to adapt to evolving digital marketing trends and technologies.
Google Ads and Meta advertising certifications.

Join our team and take your digital marketing career to the next level! If you are a results-driven strategist with a passion for helping others succeed, we would love to hear from you.