Digital Marketing Associate

We are seeking a passionate and tech-savvy Digital Marketing Associate to join our team. The ideal candidate will have excellent communication skills, be highly organized, and capable of working both independently and collaboratively. This role involves managing various digital marketing tasks to enhance our online presence and engagement.

Responsibilities
1. Newsletter scheduling
2. Blog creation from Newsletter
3. YouTube optimization (posting and creating subtitles, transcribing)
4. Facebook Event Management
5. Research for Podcasts
6. Social Media Engagement

Key Qualities
– Efficiency and Effectiveness: Able to work quickly without sacrificing quality. Ensure tasks are completed accurately to minimize the need for revisions.
– Autonomy: Capable of managing tasks independently. Comfortable making decisions within your scope of work and knowing when to seek guidance.
– Tech-Savvy: Proficient with digital tools and platforms, with a willingness to learn and adopt new technologies.
– Communication Skills: Excellent written and verbal communication skills.
– Organization: Highly organized with the ability to manage multiple tasks and deadlines effectively.

Position Details
– Start Date: July 1
– Hours: 5 hours per week, with flexibility to increase
– Payments: Processed via Venmo, with payment schedule to be discussed

Youtube Video Optimization & Management:
– Edit thumbnails for existing videos.
– Post-edit Facebook Live videos and other recordings for usage on Facebook Groups.
– Upload and optimize YouTube video titles, descriptions, and tags.
– Seed videos across relevant platforms to increase reach and engagement.
– Manage video transcriptions for developing written content.

Social Media (Instagram & Facebook) Management:
– Schedule and post content across all relevant social media platforms in accordance with the brand’s content calendar and strategy.
– Engage with followers and respond to comments/messages.
– Monitor social media trends and suggest content ideas to align with our brand.
– Manage, design, and report on Facebook Ads.
– Develop and moderate the Facebook group, including following up with warm leads through Facebook Messenger.

Email Outreach:
– Compile weekly newsletters and announcements featuring highlights and upcoming events/opportunities/offerings.
– Design newsletter layouts for optimal engagement using MailChimp.
– Create and manage automated email campaigns in MailerLite.

Content Creation:
– Utilize AI tools to convert recorded content into e-books and other written materials.
– Participate and inform on workflows to streamline e-books and content creation using AI.

Event Management:
– Manage Facebook events, including creating posts and engaging with event participants.

Research:
– Conduct research for podcasts and other content-creation efforts.

Onboarding Process:
– Assist in onboarding new team members and ensuring they are trained in using Asana and other relevant tools.