Digital Marketing Associate

Duties and Responsibilities

Social Media Strategy

Develop and execute a comprehensive social media strategy that aligns with the company’s brand image and objectives.
Identify target audiences, trends, and emerging platforms to ensure the company’s presence is relevant and up-to-date.

Community Management

Monitor and respond promptly to comments, messages, and inquiries from users across different social media channels.
Foster meaningful interactions with the online community to build relationships, address concerns, and provide exceptional customer service.

Lead Generation

Lead generation from different digital platforms which includes but not limited to sales conversion of boosting budget activities.

Brand Consistency

Maintain a cohesive brand image and voice across all social media platforms.
Ensure that all content and communications reflect the company’s values, mission, and messaging.

Analytics and Reporting

Regularly track, analyze, and repot on key social media metrics and performance indicators.
Use insights to adjust strategies, content, and campaigns for optimal results.

Paid Advertising

Monitor ad performance, adjust budgets, and optimize campaigns for better ROI.
Implement innovative strategies to keep the company ahead of competitors and captivate the target audience.
Monthly competitor check and benchmarking.

Other Expected Deliverables

Digital budget plan and monitoring.
Explore other future partners and collaborations
Copywriting for digital materials.
Monthly media plans and report.

Valuable Tools

Social Media platforms and other conversation-driven channels such as chatbots, emails, live/web chats, different forums, and the like.
Google suite, graphic design softwares, video/photo editing softwares.

Qualification

Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
Proven track-record on Community Management and Social Media/Marketing campaigns.
Knowledge in project management and sales funnel implementation.
Proficiency in using social media management tools and analytics platforms.
Excellent written and verbal communication skills.
Creative thinking and ability to generate original content ideas.
Strong attention to detail and organizational skills.
Ability to work independently and as a team member.
Previous experience setting up and managing existing business accounts/pages on Facebook is required.
Exposure to digital and multi-media planning and implementation.
Exposure to website maintenance, search engine optimization (SEO), and search engine marketing (SEM) analysis report is a plus.
Graphic designing is a +
Knowledge of the healthcare / wellness space is a HUGE +

What We Offer

13th month pay
SSS, Philhealth, Pag-ibig HDMF
Year-end performance incentives for eligible employees
Paid leave credits