Digital Marketing coordinator

*Please read the entire post before replying. Thank you*

Company Overview:

We are a premium pet health supplement company committed to providing only the finest quality gut supporting products for our pets’ health.

As we expand our digital presence, we seek an experienced Digital Marketing Coordinator. This is an exciting opportunity to own digital marketing strategy, drive brand visibility, and shape the online presence of a rapidly growing company.

Our founder has over 25 years of experience with digital marketing and paid media. You will report directly to him weekly.

Job Location:
Remote

Job Type:
Full-time

Minimal Requirements:
We require a minimum of 2 years experience with Meta/Facebook paid ads. You need high analytical and organizational skills. You will need to design or at least define new creative inside Canva or another platform to be created rapidly. A very high degree of skill is needed with Meta ad platform, event tracking, and reporting.

Job Mission:
Your mission is to bring in high LTV customers ($1,800/yr+) at the lowest CAC.

Current Responsibilities:

1. Work on strategy and experiments daily
2. You will be testing new adsets and ad creatives (images and copy) every week and doubling down on the ones that are successful and replacing the ones that are not
3. You will work with us to define the copy influencers need to deliver on camera
4. You will whitelist influencer ad creative we contract and test this on the ad platform
5. Collaborate with internal teams and departments to align cross-channel digital advertising strategies
6. Stay on top of and review new digital trends and opportunities to ensure the company remains a digital marketing leader within the digital marketing space
7. Experience with tracking within Click to view or another leading landing page software)
8. Have full knowledge of Google analytics 4
9. Able to thrive in a fast-paced environment

Future Responsibilities

We are looking for someone with these skills currently or can develop these skills in the near future.

* Tik Tok and Pinterest will be our next frontiers to conquer. You will rapidly develop tests within those with our creative and our influencers
* Tik Tok shops will be a focus for us by April 2024
* Stay current of industry trends and implement innovative paid advertising strategies.
* Google: Keep a basic visibility on Google search for our name and Google shopping
* In Fall of 2024, we may enter Amazon and OTT (Over-The-Top) advertising with winning ad creative
* First-party and attribution data tools like Northbeam, Triplewhale or Hyros

Requirements:

* Excellent communication skills (advanced English speaking and writing)
* Well-versed in the use of social media as a marketing tool.
* Proven experience in digital marketing, with a focus on Facebook, Meta, Google, TikTok, Pinterest, LinkedIn, and paid advertising.
* Previous experience driving strategies for large, ongoing SEM initiatives with significant budgets.
* In-depth knowledge of e-commerce operations and digital marketing.
* A native understanding of paid search measurement and valuation.
* Experience with Google Analytics, Adobe Analytics, Similar Web, and related is a plus.
* Results-oriented with a proven track record of driving results across multiple channels and initiatives.
* Strong analytical skills with the ability to interpret data and make data-driven decisions.
* Creative mindset with the ability to think outside the box.
Able to thrive in a fast-paced environment
Ability to work independently and collaboratively in a remote team environment.

Benefits:

* Competitive salary commensurate with experience
* Remote work flexibility
* 13th month bonus (prorated first year)
* Paid annual leave
* Flexible working hours
* Continuing advanced professional education
* Professional growth opportunities within a rapidly expanding company

Schedule:
Monday-Friday – 40 hours/week (monitor campaigns 7 days a week).

How to Apply:
Interested candidates are invited to submit their resume, cover letter, and 2-3 references of clients/customers in the last 18 months. Please include “Digital Marketing Manager Application – [Your Full Name]” in the email subject line. Mention your top 3 strengths and confirm you have 2-3 references we can speak to after our first interview.

Website:
Visit our website at Click to view/ to learn more about us and our mission.

About Our Company

Mission
We make it easier for people to raise animals that live longer, healthier lives.

Vision
Add 1 Million healthy years to the animals we serve through our products.

People Promise
Allow our family to grow and thrive in our family of companies by achieving their personal, financial and professionals.

Core Values
* Inspiration – We show up to work every day not just for ourselves but to inspire our customers to be better pet parents and make it easier for our entire team to drive impact.
* Disciplined – We do the things we say we’re going to do without exception. Every day we are dedicated to improving our skills and improving personally.
* Accountability – True growth doesn’t happen by accident. We believe that extreme accountability yields extraordinary results for ourselves and our team.
* Transparency – We’re a company with big goals and we move quickly. Breakdowns in communication can result in a failure to achieve those goals, so in order to prevent that from happening, every one of us must have full transparency — across our departments, our customers, and organization — so that we can prioritize our work and make rapid adjustments as needed to get closer to achieving our vision.
* Alignment – We only hire growth oriented people. Gussy’s Gut can’t grow if our people aren’t serious about their own personal, professional, and financial growth. When we’re all in alignment about goals, opportunities, and areas of improvement, we can all win, together.
* Results – At the end of the day, we’re a business. Our customers engage with us to improve their pet’s health. So every product we create, every service offering we provide is designed to do one thing: deliver results. Being results-oriented as a core value focuses our thinking and helps us make good decisions when we’re in the development stage of anything that we produce.

Pets X Planet Promise
Do what is healthiest for our pets and our planet by working with the finest organic, regenerative, and biodynamic suppliers.