Digital Marketing Director

Company Description:
Gym Desk Advertising” a division of Big Dream Weaver, LLC is a dynamic and innovative Digital Marketing company committed to excellence in media buying and digital marketing for the Fitness Industry. We value creativity, collaboration, and continuous growth, making our workplace an exciting environment for talented individuals.

A Digital Marketing Director is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. They play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Here is a detailed job description:

Job Title: Digital Marketing Director

Job Overview:
The Digital Marketing Director oversees the digital marketing strategy for the organization. This role includes planning and executing digital marketing campaigns, monitoring and analyzing metrics, and optimizing campaigns to increase ROI. The ideal candidate is a strategic thinker with a strong understanding of current online marketing concepts, strategies, and best practices.

Key Responsibilities:
Strategic Planning: Develop and implement a comprehensive digital marketing strategy to increase brand awareness, drive traffic, and generate leads.
Campaign Management: Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising campaigns.
Content Strategy: Oversee the creation of relevant and engaging digital content for publication across various digital platforms.
Analytics and Reporting: Monitor, analyze, and report on the performance of all digital marketing campaigns. Utilize data to optimize campaign performance and inform future strategies.
Budget Management: Manage the digital marketing budget, ensuring effective allocation of resources to maximize ROI.
Team Leadership: Lead and mentor a team of digital marketing professionals. Provide guidance and support to ensure the team’s success.
Collaboration: Work closely with other departments, such as sales, product development, and customer service, to ensure alignment and integration of marketing strategies.
Vendor Management: Manage relationships with digital marketing agencies, vendors, and partners.
Technology Utilization: Stay up-to-date with the latest digital marketing technologies and tools, implementing new technologies to improve marketing effectiveness.
Compliance: Ensure all digital marketing efforts comply with relevant laws and regulations, such as GDPR.

Required Skills and Qualifications:
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. A Master’s degree or relevant certification is a plus.

Experience: Minimum of 7-10 years of experience in digital marketing, with a proven track record in a leadership role.
Technical Skills: Proficiency in digital marketing tools and platforms, including Google Analytics, SEO tools, CRM software, and content management systems (CMS).
Analytical Skills: Strong analytical skills to interpret data and make informed decisions.
Leadership Skills: Excellent leadership and team management skills.
Communication Skills: Outstanding written and verbal communication skills.
Creativity: Innovative thinker with the ability to develop creative marketing strategies.
Project Management: Strong project management skills with the ability to manage multiple projects simultaneously.

Preferred Qualifications:
Experience in a similar industry or with a well-known brand.
Advanced certifications in digital marketing (e.g., Google Analytics, Google AdWords, GoHighLevel).
Familiarity with web design and development.

If interested please apply here:
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