Digital Marketing Executive

Who Are We?

Pass the Keys is a fast-growing short-let management company, originally founded in London in 2015 and now has 70+ locations in the UK and 4 in Spain.
We manage thousands of properties on multiple platforms including AirBnb, Click to view and HomeAway and our recently launched Guest booking site.
We offer a fully managed service for our hosts and guests ( including Listing & Revenue Management, 24/7 Guest Services, & Cleaning & Maintenance services
Our Mission: “ We create opportunities in every corner of the world, for our hosts, our guests and our people”.

Job Title: Digital Marketing Executive
Reports to: Head of Marketing

Job Overview

The role supports the Marketing team by delivering marketing campaigns across paid media and social to drive, lead generation for Host acquisition, and Guest bookings. You will also be required to create and manage content for our Host and Guest websites.

The role also includes relationship management with our network of franchise partners to support their local marketing activity.

Responsibilities and Duties

Create marketing campaigns and collateral to drive Host acquisition
Create marketing campaigns and collateral to drive Guest bookings
Able to manage Hubspot lead allocation and reporting
Answer marketing tickets within our helpdesk portal.
Setting up new webpages within our CMS for new franchisees via Wagtail (Similar to WordPress).
Answer google business reviews – weekly
Monitor social media activity and create new profile pages when requested
Send all invoices to Marketing Invoice Spend for payment – As and when needed
Update monthly SEO report – monthly
Support monthly marketing investment reporting
Download host marketing reports and add to territory files
Upload and approve blogs via Hubspot (x1 a month), publishing launch blog posts.
Publish franchisee blog posts – as and when needed
Manage Adobe Express template folder and relationship with DesignCloud

Candidate Requirements

The successful candidate will have a minimum of 2 years relevant experience, ideally within the property or short stay holiday sector
Familiarity and experience with website content management systems (CMS) – WordPress, Umbraco, Wix or Square Space, etc.
Excellent written and verbal communication skills in UK English.
Demonstrate high levels of resilience, self-motivation, and flexibility.
Experience in using Google Workspace to follow established processes and effectively support administrative tasks.
Willingness to learn new systems and processes.
Comfortable operating in an environment where working efficiently under pressure and at pace is critical.
Candidates must have a flexible attitude and be able to cover a variety of working hours.
Experience of Google Adwords, Analytics and Facebook Ads Manager.