Digital Marketing Guru

Handle all digital marketing needs for landscape company. Including but not limited to:

Search Engine Optimization
Monthly management
Search engine optimization services to include:
Perform keyword research and SEO site analysis.
Recommend and perform necessary on-site SEO actions and optimizations for opportunities to strengthen organic rankings.
Coordinate with team to make changes to on-site text when necessary for SEO. ? Check that site is optimized for loading speed and mobile-friendliness and send recommendations or issues to team.
Install and manage any SEO plugins on the site manager.
Implement and optimize tracking through Google Tag Manager for valuable on-site actions.
Check sites in mobile/tablet and desktop for issues or missing data.
Manage SEO on an ongoing basis, including finding and correcting errors, updating SEO as necessary, and reporting on performance.
Ensure current and/or potential customers find accurate information about your business.
Install and monitor Google Search Console and Google Analytics for the site.

Social Media Marketing Services
Facebook | Instagram | Twitter | Pinterest | LinkedIn
Social Media Content Creation & Account Management
Create a strategic editorial calendar to best serve our target audience and marketing goals.
Schedule 2-3 engaging posts per week per social media channel.
Submit a calendar of scheduled updates prior to posting for client’s final approval. ? Create customized graphics (images, infographics, etc) to supplement written content as needed.
Assist client with monitoring posts for reactions, comments, etc. as needed.

Sponsored Post Management

For Sponsored Posts, set up or utilize existing social media advertising accounts + tracking (Facebook pixel, LinkedIn Campaign Manager).

Sponsor page content and reach high level audiences with advanced targeting options.

Optimize our budget to get the most engagement and new page followers for us as possible.

Content Creation & Account Management with Sponsored Page Posts

Social Media Advertising

Social Media Advertising is different from Sponsored Posts outlined above. The goal of Sponsored Posts is to ensure your page content is seen by the right people. The goal of Social Media Ads is to achieve a specific, tangible result whether it is generating leads, increasing sales, foot traffic, and all other meaningful conversions for our business. In addition to achieving goals set above, client will expect higher brand visibility, higher engagement/impressions, increased web traffic, and more. Define an ads strategy to ensure our campaigns have the right ad creative and conversions to track the results that matter most to our business.

Social Media Advertising services to include:
Creation of custom conversions and audiences designed to build leads, generate sales, etc.
Market research and testing to build a strategy most likely to succeed. ? Create original ad copy.
Setting up campaign assets and catalogs.
Monitoring the ad performance and adjusting as needed.
Monthly campaign reports showing results and ROI.
Facebook Pixel and LinkedIn Insights Tag (if needed) to be installed correctly on your website.

High-Quality Blog Content Creation
Original, fresh content using keywords and topics relevant to our customers- whether it is B2B or B2C. High-quality blog posts that have longevity and provide benefits for years to come. There is a range of content writing services all over the world that advertise “cheap” and “fast” content for websites. However, many of these services use writers who do not speak our language nor do they take the time to learn what our customers care about. The result is grammatically incorrect content, does not flow nor make sense to the average person.

Services to include:

Research, write and publish original, SEO optimized content with custom images (as needed) for our company blog.
Build and maintain an editorial calendar with the client that will best serve our target audience and marketing goals.
2-3 posts per month

Email Newsletter Management

Develop or adapt individual newsletter template using 3rd party e-newsletter Platform (We prefer MailChimp for better deliverability results)
Import lists and segment as needed.
Develop an editorial calendar and write monthly content designed to build loyalty and bring consumers back to the website.
Track and report newsletter open rates, click-throughs.
Conduct A/B testing to improve results as needed.

Website Traffic Analytics Services:

Monitor company website analytics tools such as Google Analytics or similar platforms to accurately track website traffic and user behavior.

Customized Reporting: Generate customized reports tailored to the client’s specific goals and key performance indicators (KPIs). This could include metrics like website visits, page views, bounce rate, session duration, and conversion tracking.

Traffic Source Analysis: Analyze the sources of website traffic, including organic search, direct visits, referral traffic, and social media channels. Identify which channels drive the most traffic and optimize strategies accordingly.

Audience Demographics: Provide insights into the demographics and interests of website visitors, such as age, gender, location, and device usage. This information can help tailor marketing efforts to target the most relevant audience segments.

Behavioral Analysis: Analyze user behavior on the website, including popular pages, navigation patterns, and interactions with website elements. Identify areas for improvement and optimization to enhance the user experience and increase conversions.

Conversion Tracking: Implement conversion tracking to monitor and measure specific actions or goals completed by website Visitors, such as form submissions, newsletter sign-ups, or product purchases. Track conversion rates and optimize conversion funnels to maximize results.

Keyword Performance: Monitor the performance of targeted keywords in driving organic search traffic to the website.

Identify high-performing keywords and optimize content and SEO strategies to improve visibility and rankings.

Competitor Analysis: Conduct competitive analysis to benchmark the client’s website performance against industry competitors. Identify opportunities and areas for improvement based on competitor insights and industry trends.

Regular Performance Reviews: Provide regular performance reviews and recommendations based on website traffic analytics data. Collaborate with the client to refine strategies and achieve marketing objectives effectively.

Conversion Rate Optimization (CRO):

Introduce services aimed at optimizing website elements and user experience to increase conversion rates. This may involve A/B testing, heat mapping analysis, and user journey optimization.

Please send your resume and cover letter, only submissions with these elements will be considered.