Digital Marketing & IT

Join our dynamic team at NYC Piano Academy, a leading music education institution committed to excellence. We’re seeking a passionate Digital Marketing Expert and IT to amplify our online presence and maximize our lead generation.

Role Description:
Digital Marketing & IT Specialist

Part-time remote role for a versatile digital marketing and IT specialist with a proven ability to merge technical expertise with creative digital strategies. Skilled in leveraging emerging technologies to drive brand visibility, lead generation, and revenue growth.

Experience:
– Lead Generation.
– Lead integrated marketing initiatives.
– Experience in the online/digital marketing/advertising industry.
– Marketing automation platforms.
– Implement innovative marketing technologies and strategies to enhance brand positioning and customer experience.
– Facebook and Instagram ads, Google AdWords.
– Demonstrated ability to work independently and autonomously.

Responsibilities:

– Lead Generation: execute and optimize online marketing campaigns, including but not limited to social media, marketing, SEO and paid advertising.
– Support website updates and maintenance, create landing pages, ensuring content is accurate, up-to-date, and optimized for SEO.
– Webmaster: maintaining and managing our website and servers to meet user needs. Ensure the functionality, security, and efficiency of web infrastructure while optimizing loading speeds, fixing issues, and updating website content.
– Contribute to the creation and editing of engaging and compelling content for our digital marketing channels, ensuring alignment with our brand and objectives.
– Conduct market research to identify emerging trends, customer preferences, and competitive insights to inform marketing strategies.
– Track, analyze and report the performance of company’s marketing campaigns and strategies through evaluating key performance metrics.
– Perform other duties as assigned.

Qualifications:

Lead Generation
Digital Strategy Development
SEO/SEM Optimization
Social Media Marketing and Digital Marketing expertise
Webmaster and Web Analytics
Data Analysis and Insights
Marketing Technology Integration
Cross-functional Collaboration
IT Solutions Marketing
CRM integration (Hubspot).
Technical Content Creation
Graphic design and video content creation experience.