We are looking for a highly motivated and experienced Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. This role requires a deep understanding of digital marketing channels, analytics, and trends to drive growth and engagement.
Key Responsibilities:
Strategy Development:
Develop and implement comprehensive digital marketing strategies to achieve business goals.
Identify target audiences and create digital marketing plans to reach and engage them.
Stay updated with the latest digital marketing trends and technologies to ensure strategies remain effective.
Campaign Management:
Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.
Oversee the creation and management of digital content across all channels.
Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, and others.
Analytics and Reporting:
Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, social media analytics, and other relevant platforms.
Generate detailed reports on campaign performance and provide actionable insights to improve results.
Track key performance indicators (KPIs) and metrics to measure the effectiveness of digital marketing efforts.
SEO and Content Management:
Develop and implement SEO strategies to improve organic search rankings and drive website traffic.
Collaborate with the content team to create high-quality, engaging content optimized for search engines and user experience.
Ensure that all digital content aligns with the brand’s voice and message.
Social Media Management:
Oversee the company’s social media presence across all platforms.
Develop and execute social media strategies to increase brand awareness, engagement, and conversions.
Monitor social media trends, tools, and applications to stay ahead of the competition.
Collaboration and Leadership:
Work closely with cross-functional teams, including sales, product development, and customer service, to ensure cohesive marketing strategies.
Lead and mentor the digital marketing team, providing guidance and support to achieve departmental goals.
Manage relationships with external agencies and vendors to execute digital marketing initiatives effectively.
Qualifications:
How to Apply:
Interested candidates should submit their resume and a cover letter detailing their relevant experience and qualifications to with the subject line “Digital Marketing Manager Application.” PLEASE ATTACH THE LINK OR SHORT VIDEO INTRODUCTION OF YOURSELF HIGHLIGHTING YOUR EXPERTISE AND EXPERIENCE AS A DIGITAL MARKETING MANAGER.
Join our team and play a pivotal role in driving our digital marketing efforts to new heights, ensuring our brand reaches and resonates with our target audience.
APPLY FOR THIS JOB:
Company: American Hat Makers
Name: Patrick G.
Email: