Digital Marketing Manager

Company Description: Join our dynamic team at a leading Asian digital media company based in the United States, renowned for its diverse portfolio including a popular skincare brand and an innovative card game brand. We are at the forefront of culture, including content initiatives featuring famous Filipino actresses such as Kathryn Bernardo, Liza Soberano, and Dolly De Leon.

Job Description: We are seeking a highly skilled and experienced Digital Marketing Manager to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services across various digital platforms. This role is pivotal in enhancing brand awareness, driving website traffic, acquiring leads/customers, and maximizing online sales.

Key Responsibilities

1. Google AdWords/SEO Management: Develop, implement, and manage our Google AdWords campaigns, optimizing them to drive high-quality traffic. Perform ongoing SEO audits to improve visibility in search engine results.

2. Google Trends/Keyword Research: Conduct comprehensive keyword research and monitor Google Trends to guide campaign and content strategies, aiming for maximum engagement and traffic.

3. Email Marketing Planning and Execution:Design and implement effective email marketing strategies that convey our brand message, analyzing performance to enhance future campaigns.

4. Meta Paid Ads Experimentation: Continuously innovate with Meta paid advertising (Facebook, Instagram) to find the most engaging strategies for our target audience.

5. TikTok Ads Management: Develop engaging TikTok ad campaigns, staying abreast of platform trends and algorithm changes to maximize ad effectiveness.

6. SMS Marketing: Execute SMS marketing campaigns that reach customers directly on their mobile devices, crafting messages that drive engagement and conversions.

7. Amazon Product Listing Management: Manage our Amazon product listings, optimizing content for SEO, managing reviews, and utilizing Amazon Ads to increase product visibility and sales.

8. Analytics and Reporting: Use analytics tools to track and report on campaign performance, leveraging data to inform decision-making and optimize budget allocation.

9. Cross-functional Collaboration: Work across departments to ensure a unified marketing message and strategy, aligning with overall business goals.

Ideal Skillset

1. Digital Marketing Proficiency: Expertise in Google AdWords, SEO, email marketing platforms (e.g. Klaviyo), Meta and TikTok Ads, SMS marketing tools, and Amazon Seller Central.

2. Analytical Skills: Strong ability to analyze data and metrics to guide marketing strategies, with proficiency in tools like Google Analytics and platform-specific analytics.

3. Creativity and Innovation: Creative thinking to develop engaging marketing campaigns across platforms, including video-centric platforms like TikTok.

4. Communication: Exceptional written and verbal communication skills for crafting compelling marketing messages and presenting strategies.

5. Project Management: Ability to manage multiple campaigns and projects simultaneously, with strong organizational skills.

6. Adaptability: Quick adaptation to new trends, tools, and technologies in the fast-evolving digital marketing landscape.

7. Educational Background: Bachelor’s degree in Marketing, Business, or related field, supplemented by a proven track record in digital marketing campaigns.

This role is designed for a digital marketing enthusiast eager to leverage a wide range of platforms and strategies to achieve significant business growth. If you are a proactive, innovative team player with a drive to impact our digital presence, we invite you to apply.

Perks:
1. Remote working flexibility.
2. Free company products, including from our skincare and card game brands.
3. Opportunity to contribute to a leading company at the forefront of Asian culture.
4. Be part of a vibrant and innovative team.
5. Career growth in a thriving digital media environment.
6. Birthday and holiday bonuses.
7. Long-term, stable role.