Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Remote (Philippines)

Company Overview:
We are a dynamic and growing secondhand furniture company currently located in Honolulu, HI. As we expand our operations to new markets, we are seeking a highly skilled and experienced Digital Marketing Manager to lead our marketing department.

Position Overview:
We are looking for a Digital Marketing Manager to spearhead new marketing practices and operations across our businesses. This individual will rely on their extensive experience to make crucial decisions and build a robust marketing department that drives growth and revenue.

Key Responsibilities:
– SEO Management: Develop and implement effective SEO strategies to enhance organic search visibility and drive targeted traffic to our websites.
– Google Ads: Manage and optimize Google Ads campaigns, including search, display, and retargeting ads, to maximize ROI and lead generation.
– Email and SMS Marketing: Create and execute targeted email and SMS marketing campaigns, focusing on segmentation, automation, and performance analysis.
– Retargeting Campaigns: Plan and implement retargeting ad campaigns using Google Pixel to improve conversion rates and customer retention.
– Advertising Strategies: Develop comprehensive advertising strategies and content plans that align with business goals and market opportunities.
– Data Analysis: Analyze marketing performance data and metrics to make data-driven decisions and continuously optimize marketing efforts.
– Leadership: Lead and mentor the marketing team, fostering a collaborative and innovative environment.
– Collaboration: Work closely with internal teams and stakeholders to ensure alignment of marketing strategies with overall business objectives.

Qualifications:
– Proven experience in digital marketing, with a strong focus on SEO, Google Ads, email and SMS marketing, and retargeting campaigns.
– Experience in the furniture industry.
– Demonstrated ability to develop and execute successful marketing strategies.
– Proficiency in using marketing tools and platforms, including CRM systems, email marketing platforms, and analytics tools.
– Strong analytical skills and the ability to interpret data to drive marketing decisions.
– Excellent communication, project management, and leadership skills.
– Creative thinker with the ability to develop engaging content and innovative marketing strategies.
– Self-motivated and able to work independently in a remote environment.

Benefits:
– Competitive salary based on experience
– Flexible working hours
– Opportunity to work with a diverse and dynamic team
– Professional development and growth opportunities

How to Apply:
Interested candidates should submit their resume and a cover letter detailing their relevant experience and explaining why they are the ideal fit for this position. Please include examples of past marketing campaigns and their outcomes.

We look forward to receiving your application and discussing how you can contribute to our exciting journey of growth and success.