Digital Marketing Manager

Company Overview:

Join Shapely, the visionary digital weight loss company committed to empowering individuals on their weight loss journey. Guided by a physician-founder’s passion for wellness, we’re revolutionizing the weight-loss industry through a personalized, holistic approach supported by the latest advances in weight loss, including medications, continuous glucose monitoring, and behavioral support. With physician-led care, industry-leading support, and a seamless integrated app, we’re pioneering a new approach in weight loss that helps patients achieve long-lasting, sustainable weight loss. As we navigate our early stages, we’re steadfast in our mission to help millions of Americans along their weight loss journey. Join us in shaping a company that will help improve the most important thing in all of our lives: our health.

Job Overview:

As the Digital Marketing Manager at Shapely, you will play a pivotal role in shaping our brand’s online presence and driving growth. With a focus on a digital marketing approach, you will lead the creation, deployment, and optimization of various digital assets, including for social media content and ads. Your contributions will extend to enhancing product launches, fostering a vibrant online community, and driving engagement across platforms. If you’re an experienced, creative, data-driven marketer with a passion for transforming lives, this role offers a unique opportunity to be at the forefront of our revolutionary weight loss company. The role reports directly to the CEO, with an opportunity for job advancement and leading a team

Responsibilities:
-Develop and execute comprehensive digital marketing strategies to drive online traffic and sales.
-Oversee the creation and management of content for social media platforms to enhance brand presence and engagement.
-Manage and optimize pay-per-click (PPC) campaigns and customer acquisition cost (CAC) across various platforms (Google Ads, Facebook Ads, etc.).
-Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of campaigns and make data-driven decisions.
-Collaborate with cross-functional teams to coordinate marketing efforts and ensure consistency in messaging.
-Manage the company’s website, ensuring it is up-to-date, user-friendly, and optimized for SEO.
-Identify opportunities for partnerships, collaborations, and influencer marketing to expand the company’s reach.
-Create and manage email marketing campaigns to nurture leads and drive customer retention.
-Stay up-to-date with industry trends and emerging digital marketing technologies.

Qualifications:
-Bachelor’s degree in Marketing, Business, or related field (or equivalent work experience).
-Proven experience as a Digital Marketing Manager or similar role.
-Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Business Manager, and analytics tools.
-Experience designing assets including videos, blog posts, email drip campaigns, and ads.
-Experience with tools like Canva, Adobe Illustrator, and Photoshop for designing and creating engaging visual content for various digital channels.
-Strong understanding of SEO, SEM, social media marketing, Google analytics, AB testing, and email marketing best practices.
-Excellent analytical skills and the ability to interpret data to drive informed decisions.
-Creative thinking and the ability to develop innovative marketing strategies.
-Strong communication and interpersonal skills.
-Must have access to high-speed internet and a modern computer.
-Must be fluent in English

How to Apply:
-Please submit the following:
1. A current resume with your educational and work experience highlighted
2. A 2-3 paragraph cover letter expressing your interest in the role as well as relevant experience driving the marketing strategy for a digital business. Please also share your salary expectations for this role.
3. A screenshot of your internet speed tests
4. Details of your system configuration, i.e. Mac vs Windows PC, RAM, processor, and year of system
-After an initial resume screen, qualified candidates will receive a screening interview, followed by a behavioral questionnaire, and a final round interview.
-Ideal timeline for job to start is by 9/1/23 and no later than 9/15/23. Preference for job to start as early as possible while hiring the right candidate who will be a long-term fit for the company.