Digital Marketing Manager

Are you ready to rocket our digital presence to new heights? We’re on the lookout for a savvy Digital Marketing Manager to join our dynamic team and take our brand to the next level!

As our Digital Marketing Manager, you’ll be the brain behind our online brilliance. From crafting killer content strategies to diving deep into data analytics, you’ll orchestrate campaigns that turn heads and drive results. SEO, SEM, PPC – these aren’t just acronyms to you; they’re your playground.

This role offers a hybrid setup in San Pablo Laguna, blending the best of both worlds – remote flexibility with the camaraderie of in-person collaboration. Work from home on designated days, and join us in the office for brainstorming sessions and team bonding activities.

Key Responsibilities:
• Develop and implement comprehensive digital marketing strategies aligned with overall business goals.
• Oversee digital marketing content creation and campaigns, and implement competitive strategies for distribution and placements across digital channels including social media, websites, lead generation, and ads. These include programs in social media marketing, SEO, search engine marketing, email marketing, and paid ads.
• Oversee, strategize, and manage customer journeys on websites, social platforms, and other active channels.
• Monitor and analyze the performance of digital platforms, marketing campaigns and initiatives, using data-driven insights to make informed decisions and improvement on campaigns and platform design client interface, and maximize digital channels for client acquisition and lead generation.
• Actively manage the functional performance platform and lead funnel performance leveraging on a data-first approach.
• Understand fall-out points throughout the conversion funnel and develop initiatives to optimize conversion.
• Manage digital marketing budget, ensuring efficient and optimized allocation of resources and positive return on investment, and the accreditation of suppliers and compliance to internal controls and external rules.
• Collaborate with cross-functional teams, including design, functionality and customer interface, content, development, and monitoring, to ensure seamless execution of digital marketing and channel management initiatives, and ensure that these meet objectives.
• Conduct market research on industry trends and competitors to identify new opportunities and best practices in digital marketing and digital platform performance management.

Qualifications:
• Bachelor’s degree in Business Administration, Marketing, and/or Communications.
• Knowledge and expertise in Digital Marketing, Growth Analyst roles, or relevant digital performance analysis roles.
• Proven track record of growing conversion volume within cost per acquisition target.
• Minimum of 5 years relevant work experience responsible for Digital marketing outcomes working within BPO outsourcing, staff augmentation, and offshore industry.
• Experience with project management.
• Handled a fast-growing startup or technology business.
• Willing to work on-site (probationary period) – Headquarters: San Pablo City, Laguna.
• Can work on a graveyard schedule.

Core Competencies:
1. Critical Thinking
2. Organizational Skills
3. Initiative, Ownership, and Reliability
4. People Management & Leadership
5. Team Spirit

Benefits of joining our team:
• Competitive salary package.
• Monetary assistance for skills enhancement, certifications, and career advancement.
• Paid sick, vacation, maternity, paternity, and solo parent leaves.
• HMO coverage upon regularization.
• Monthly employee engagement activities.
• Access to on-site amenities.
• Healthy and encouraging work environment.