Digital Marketing Manager

Job Title: Digital Marketing Manager ( FULL TIME ONLY )

Company Name: Wayne Grace Lane, LLC

About Us:
Wayne Grace Lane LLC is an E-Commerce Holdings Firm that is vastly growing in the industry. We are currently looking for professionals who are committed, passionate about success and can work full-time. With the broadening of the company’s reach, we’ve developed a work culture that values trust and professionalism, therefore, our members are able to work independently. Through that independence, our teams continue to grow. The culture at Wayne Grace Lane LLC values teamwork; we leave no one behind. For those who are willing to learn to function beyond their definitive roles and capabilities, we provide upskilling and training, as well as collaborations with other team members.

Who you are:

Wayne Grace Lane LLC is a startup that is vastly growing in the E-Commerce industry. We are currently looking for professionals who are committed, and passionate about success and can work full-time. With the broadening of the company’s reach, we’ve developed a work culture that values trust and professionalism, therefore, our members are able to work independently. Through that independence, our teams continue to grow. The culture at Wayne Grace Lane LLC values teamwork; we leave no one behind. For those who are willing to learn to function beyond their definitive roles and capabilities, we provide upskilling and training, as well as collaborations with other team members.

Job Description:

Position Overview:
We are looking for a skilled and experienced Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across various online channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities:

Develop and Execute Digital Marketing Strategies: Create and execute comprehensive digital marketing strategies to drive online traffic, engagement, and conversions through various digital channels, including SEO/SEM, email marketing, social media, and display advertising campaigns.

Content Creation and Management: Develop engaging and relevant content for various digital platforms, including websites, social media, blogs, and email campaigns. Manage content creation, distribution, and promotion to enhance brand awareness and engagement.

Data Analysis and Reporting: Monitor, analyze, and report on the performance of digital marketing campaigns. Utilize data-driven insights to optimize campaigns, improve ROI, and enhance overall marketing effectiveness.

Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies to improve organic search visibility and drive qualified traffic to the website. Stay updated with the latest SEO trends and algorithms.

Paid Advertising: Manage and optimize paid advertising campaigns (Google Ads, social media ads, etc.) to maximize ROI. Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance.

Social Media Management: Develop and manage social media marketing strategies to increase brand presence, engagement, and followership on platforms like Facebook, Instagram, TikTok, Pinterest, and others.

Email Marketing: Plan and execute email marketing campaigns, including audience segmentation, content creation, and performance analysis. Optimize email campaigns for deliverability, open rates, and click-through rates.

Collaboration and Coordination: Collaborate with cross-functional teams, including brand managers, CSR Teams, Web developers, CRO Specialists and content creators, to ensure seamless execution of digital marketing initiatives.

WHAT YOU MUST DO:
To ensure you’ve read the entire job posting and that I know you’re serious about the position, please quote on the first line of your application “I’ve read the full job posting, and 6+5=11”. Your application? will not be considered if you do not have this phrase on the first line of your application letter? My team and I very much look forward to working with you!

Please attach a google drive link to your application for a better and faster assessment. Good Luck!

Qualifications:

Bachelor’s degree in Marketing, Business, or related field
Proven work experience as a Digital Marketing Manager or similar role.
Strong understanding of digital marketing concepts, tools, and best practices.
Proficiency in digital marketing platforms, including Google Ads, Facebook Ads Manager, SEO tools, email marketing platforms, and analytics tools.
Exceptional analytical and data interpretation skills.
Excellent communication and interpersonal skills.
Creative mindset with the ability to think outside the box and propose innovative ideas.
Detail-oriented with strong organizational and project management abilities.
Ability to thrive in a fast-paced, dynamic environment.
Relevant certifications in digital marketing will be a plus.