Digital Marketing Manager | PEGAI LLC

Hello! PEGAI is looking for an exceptional digital marketer to join our fun and friendly team! We are a leather goods company with team members in the US, Turkey, and the Philippines. We value our team members’ opinions, well-being, and personal growth.

Our ideal candidate is enthusiastic, friendly, with a diverse set of skills, and attentive to details. They must be someone who has excellent communication skills and should be willing to learn and improve continually.

RESPONSIBILITIES:

– EMAIL MARKETING –
* Strategize social media and email content;
* Manage content calendar for email + SMS marketing campaigns, develop campaigns, write newsletters, and schedule for distribution;
* Assist in setting up (or redesigning) the flows of email sequence; and
* Ensure that weekly newsletters are sent to our subscribers.

– SOCIAL MEDIA MARKETING –
* Engage viewers and customers, answer inquiries & provide customer services responses on socials;
* Publish engaging and informative content for our websites and social media channels, including blog posts, newsletters, and social media posts; and
* Set up, monitor, test, optimize, and adjust campaigns on Instagram and Facebook

– GOOGLE ADS / SEM / SEO –
* Work closely with the team to create and monetize sales funnels for landing pages, opt-in pages, etc.;
* Optimize hashtags, captions, tags, and SEO;
* Set up, monitor, test, optimize, and adjust campaigns on Google Search, Google Display, Google Shopping, and Google Ads on a daily basis, making sure that all are maintained and within the goal KPI;
* Audit the company’s current SEO

– OTHER/GENERAL DIGITAL MARKETING TASKS –
* Use Canva or other photo editing applications/websites to design and create visually appealing marketing materials, such as graphics and infographics;
* Stay up-to-date on industry trends and best practices in digital marketing and e-commerce (including social media, Google Ads/Shopping, etc.)
* Track and analyze campaign results to optimize strategies for best performance and research new & innovative marketing solutions based on KPI and metrics;
* Plan and budget digital marketing campaigns, including web, SEO/SEM, email, social media, and SMS advertising;
* Contribute to brainstorming meetings and the development of new ideas;
* Maintain confidentiality with sensitive information; and
* Report to the team leader about the results, let them know if any issues arise, and communicate effectively with the team.

QUALIFICATIONS:
* Can work from 8 AM to 5 PM (CST; Dallas Time);
* Must have at least 3+ years of experience in a similar role;
* Proficiency in using Canva, Adobe Photoshop, InDesign, and other photo editing software;
* Exceptional copywriting skills;
* Experience with social media marketing and a strong understanding of social media algorithms and best practices;
* Strong knowledge of Shopify, Wix, and Klaviyo platforms, and experience managing an online store;
* Knowledge of SEO/SEM and Google Analytics;
* Strong problem-solving skills and must have excellent communication skills (verbal and written);
* Adept with Google Ads policies
* Attentive and has an eye for detail and accuracy;
* Reliable, with high integrity and a strong work ethic;
* Has the ability to prioritize and manage delegated tasks effectively;
* Able to work as part of a team and is not afraid to speak up, recommend improvements, and bring up issues to the upper management/team leader; and
* Must be organized.

PERKS:
* Work in the comfort of your own home!
* Be able to work in a growing (and fun!) company.
* Massive potential for growth within the company.
* Salary: $600 (Starting salary, but can be negotiated)
* 13th Month Pay + Competitive Salary (salary increase is based on performance)
* US Holidays off + PTO perks (after completing the first six months)

If interested, kindly send your cover letter, resume/CV, and sample works. Please include the phrase “a chip in your shoulder” somewhere in your application and use “Digital Marketing – Your Name” in the email subject so we know you read the whole job posting.

We will reach out to you if we’re interested and you will undergo two interviews (one with the team leader and one with the CEO and team leader). Thank you so much for your interest, and we’re excited to learn more about you!