Digital Marketing Officer

Summary
We’re a fast-growing SaaS company with unique offerings in the industry. Here’s your opportunity to strategize, plan and work with our team to execute our Digital Marketing efforts. If this role interests & excites you, then the team is excited to meet you.

Qualifications
– 5+ years in digital/ tech marketing role(s); strong preference for background in B2B SaaS (Enterprise or Accounting Industry Experience a BIG +)
– Experience working directly with a sales team to ensure marketing message and mediums match customer buying habits
– Multi-channel demand generation and branding to accountants in the US
– A quantitative approach to marketing performance with an eye for creativity and detail
– Track record of establishing and executing against the defined strategy
– Ability to develop processes, systems, and document procedures
– An entrepreneurial attitude and the ability to work in a fast-paced environment
– Ability to work on several projects with remote team members based in multiple locations
– Self-starter with a proven track record of working under own initiative to prioritize, plan and deliver results aligned to business objectives
– Experience with marketing automation and CRM tools
– An ability to align peers around a shared vision
– Exceptional Communication Skills – Fluent in Written & Conversational English
– Solid Track Record (with references) illustrating a background in planning and executing effective marketing strategies
– Strong attention to detail with a focus on efficiency, process & automation
– Project & People Management Skills with ability to effectively manage teams towards achievement of KPIs
– Advanced time management skills – able to accurately project, meet, or beat assigned & accepted deadlines
– Dedication to consistent learning and ongoing self-improvement
– Positive, “Can-do” Attitude with a willingness to solve and overcome challenges
– Experience directing the design of email campaigns/sequences, sales funnels & landing pages.
– Ability to strategize and develop effective marketing content for blog posts, LinkedIn posts, email campaigns & sponsored posts on relevant 3rd party websites.
– Experience managing paid ads on Google, LinkedIn and Facebook, as well as effective outreach strategies on LinkedIn.
– Deep understanding of tying together comprehensive marketing strategies with efficient software
– Familiarity & Proficiency with CRMs, Lead Tracking/conversion Software (e.g., Click to view, Click to view, etc.)
– Experience with Hubspot’s marketing capabilities, such as forms, email, and reporting
– Collaborate with Marketing Operations for CRM and campaign activity integration, utilizing all segmentation, personalization, and optimization opportunities within HubSpot.

Qualified candidates will provide a newly written paragraph describing their background and experience as pertains to the above-described role (i.e. Why are you a perfect fit for this position?) and will include the phrase “Well-qualified Digital Marketer” at the top of your response in order to be considered. There will be a screening call and rounds of interviews for this role with employees at various company positions. Please provide the soonest day/time at which you can be available for an initial screening call.

We look forward to receiving responses from qualified candidates and wish you luck in your job search.